Blogs

Explore how programmatic advertising allows retail brands to scale growth beyond traditional walled gardens by leveraging data-driven precision and omnichannel targeting.

Switching mobile measurement partners? Nearly 50% of B2C marketers plan to replace their attribution tools. Here’s what modern measurement needs to deliver.

Industry experts Brett Orlanski and Harish Thimmappa share five truths about modern marketing measurement.

Are your app install campaigns actually working? Run these six A/B tests to optimize deep linking, onboarding, app store pages, and install incentives before you spend more.

Get a glimpse into the data behind Branch’s AI Search and Discovery: Enterprise Benchmark report.

In this guide, we’ll break down the best Rebrandly alternatives for teams that want to turn every click into measurable impact.

Should you route users to your app or website? The answer depends on timing. Here’s a framework for reducing friction and maximizing conversions.

Learn how to fix the three biggest leaks between loyalty intent and loyalty revenue with deep linking, smart banners, and tracked QR codes.

Three insights from 600+ B2C marketers on what breaks when teams scale: attribution gaps, underused mobile channels, and cross-team friction shaping 2026 strategies.