Cross-Platform Attribution
Measure user journeys across every platform and device
Connect touchpoints across mobile, web, desktop, CTV, and offline to the down-funnel conversions they drive.
Trusted by 100,000 brands since 2014
What it solves
Close the gaps in your measurement
Bring paid, owned, and organic channel performance into one deduplicated source of truth.
Core capabilities
Designed to measure every step in the journey
Integrations
Your data, accessible and insight-ready
Send unified journey data to Braze, Iterable, Segment, mParticle, or your data warehouse through APIs, webhooks, or scheduled exports.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“To deliver the high-quality mobile experience our customers expect, we had to find a technology partner that could guarantee a seamless experience between platforms and the ability to help us identify and grow our user base. Branch is just that partner, and we have been extremely pleased with the results to date.”
Jason Isenberg
Global Head of Digital Consumer Experiences
“Our customers are focused on driving better user experiences across both mobile and web, and the partnership of Branch and Adobe helps them do this.”
Roger Woods
Director, Product Management
“Branch attribution has really allowed us to understand the entire digital journey of our users and how to continue to develop the app as well as inform mobile website related decisions. We worked with Branch to support our strategies across nearly all of our channels, with the goal of unifying our mobile experience across web and app, creating immediate results.”
Brooke Hartmann
Chief Product Officer
Explore more
Every platform, one view
Extend cross-platform attribution with the capabilities that connect each step of the journey.
Identity resolution
The cross-platform, cross-device identity foundation behind better measurement.
Web attribution
Measure web, desktop, and web-to-app journeys, and connect every visit back to the campaign that drove it.
CTV attribution
Tie CTV performance to downstream conversions across every household device.
Multitouch analytics
Look past the last touch to see every channel, platform, and device that influenced a conversion.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
Data exports
Get your data how you want it with turnkey integrations, robust APIs, webhooks, and CSV exports.
Frequently asked questions (FAQs)
Cross-platform attribution connects marketing interactions and conversions across websites, mobile apps, and other digital channels to show how they work together to drive results. Branch provides a unified view of marketing performance across paid, owned, and organic channels to help you understand which touchpoints contribute to app installs, engagement, and conversions, even when customers move between web and app.
A mobile measurement partner (MMP) connects marketing touchpoints to app installs and subsequent in-app activity. When someone interacts with a campaign and later installs or opens an app, the MMP uses available data and attribution rules to determine which marketing touchpoint receives credit. Branch combines deep linking, app measurement, and integrations with advertising platforms to help you understand which campaigns drive installs and what users do afterward.
Cross-device attribution connects marketing interactions across devices to help you understand when the same customer engages with your brand on one device and converts on another. For example, someone might click an ad on their laptop, browse your mobile website, and eventually install your app on their phone. Branch helps connect these interactions using available identifiers, identity signals, and supported attribution methods to give you a more complete picture of campaign performance than device-by-device reporting alone.
Cross-device targeting helps marketers reach relevant audiences across devices, such as showing a campaign on someone’s laptop and following up with a relevant experience on their phone. Depending on the platform and implementation, it can use consented identifiers, authenticated first-party data, or other permitted signals to associate activity across devices and deliver relevant advertising.
Customers rarely follow a straight line from ad to conversion. They might discover your brand on social media, research a product on desktop, click an email on their phone, and complete a purchase in your app. Branch’s cross-device and cross-platform attribution help connect these interactions so you can understand which campaigns contribute to results, compare performance across channels, and allocate budget more effectively.
Cross-device attribution relies on two things: A matching method connects a person’s interactions across devices, and an attribution model decides which touchpoint gets credit. Branch uses deterministic matching when reliable identifiers are available and permitted, and modeled matching to fill gaps where platform policies and consent allow. For credit, Branch defaults to last-touch attribution within configurable attribution windows, with multitouch analytics available to show the assisted touches along the way.