Mobile Attribution
Scale app growth with attribution you can trust
Track every conversion back to the ad partner, channel, campaign, or link that drove it, even when the journey starts outside of your app.
Trusted by 100,000 brands since 2014
what it solves
Mobile attribution built for signal loss and complex mobile journeys
Unify user interactions across channels and credit the touchpoint that drove each in-app event, wherever the journey starts.
core capabilities
Mobile attribution, without the guesswork
Get independent, verifiable measurement for every ad network, platform, and traffic source.
INTEGRATIONS
Your data, accessible and insight-ready
Send attribution data into Braze, Iterable, Segment, mParticle, or a data warehouse through APIs, webhooks, or scheduled exports.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“Branch is reliable, easy to use, and provides accurate attribution insights that help us make data-driven decisions. The customer support and technical teams are highly responsive, knowledgeable, and always willing to assist whenever needed. Overall, Branch has been a valuable partner in supporting our growth and measurement needs.”
Arvind Kumar
Manager Marketing Technology
“Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board.”
Alex Macintosh
Product Manager, Growth
“To deliver the high-quality mobile experience our customers expect, we had to find a technology partner that could guarantee a seamless experience between platforms and the ability to help us identify and grow our user base. Branch is just that partner, and we have been extremely pleased with the results to date.”
Jason Isenberg
Global Head of Digital Consumer Experiences
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Make every connection count
Extend attribution to the channels, devices, and moments that move users toward your app.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
Multitouch analytics
Look past the last touch to see every channel, platform, and device that influenced a conversion.
Data exports
Get your data how you want it with turnkey integrations, robust APIs, webhooks, and CSV exports.
Frequently asked questions (FAQs)
Mobile attribution shows you which marketing campaigns drive app installs, engagement, and conversions. By connecting marketing touchpoints to in-app activity across paid, owned, and organic channels, you can compare channel performance, understand what drives valuable users, and make better decisions about where to invest your budget.
A mobile measurement partner (MMP) connects marketing touchpoints to app installs and subsequent in-app activity. When someone interacts with a campaign and later installs or opens an app, the MMP uses available data and attribution rules to determine which marketing touchpoint receives credit. Branch combines deep linking, app measurement, and integrations with advertising platforms to help you understand which campaigns drive installs and what users do afterward.
Branch defaults to last-touch attribution, which credits the ad partner behind the most recent click or impression before a conversion. Each type of interaction (like clicks to open, clicks to install, clicks to event, impressions, reengagement, and deep linking) has its own attribution window, which Branch uses to decide whether a touchpoint is eligible for credit. To see the full journey, Branch’s multitouch analytics show the assisted touches that influenced a conversion, even when they didn’t get the credit.
An install occurs when someone downloads and launches your app for the first time. A reinstall occurs when someone who previously installed the app downloads and launches it again after removing it. Reattribution happens when an existing or returning user engages with a new marketing campaign and subsequently reopens the app within the applicable reattribution window, allowing that campaign to receive credit for bringing the user back.
Yes, Branch lets you create trackable links for influencer, affiliate, and creator campaigns so you can measure the traffic, app installs, and downstream engagement they drive. With Branch, you can use unique links and campaign tags to distinguish individual creators, partners, and promotions, then connect those interactions to app opens and conversion events.