BRANCH BRAND GUIDELINES
Representing the Branch brand
Branch is a global company with a lot of smart, creative people sharing our story. That’s why it’s important to keep our look, feel, and voice consistent wherever Branch shows up.
This guide is your go-to source for carrying the brand with care.
Company logo and glyph
Logo display
Sizing and spacing
- Standard size: Digital default size for full logomark is 128px wide and 48px wide for the glyph
- Minimum size: The full logomark must never be displayed smaller than 96px wide or 24px for the glyph
- Clear space: The minimum empty space required around the entire logo is measured by the height of the ‘b’ in the wordmark and must be free of all other graphics, text, or elements
- Internal space: The gap between the glyph and the wordmark is set proportional to .5 of the x-height of the “a”
Logo color usage
Use the Violet 800 color on light fields and white on color fields to ensure high contrast and brand authority.
- Use Violet 800 for the logomark on light or white backgrounds (White, Slate 50-200, Violet 50-200)
- Use White for the logomark on dark backgrounds (Violet 900+, Accent colors above 400, Gradients)
- Use Slate-900 for the logomark when used for single-color print, fax, and supported classic systems only
Typography
The TT Hoves Pro font family, including its sans-serif and monospace variants, is the main typeface for the Branch visual language.
Display & Authority
- TT Hoves Pro Expanded Semibold or Bold
- Used for logomark and major headlines
Functional & Precision
- TT Hoves Pro Regular
- Used for body copy, data tables, and all UI elements.
Colors and styling
Primary
HEX: #5D0EC0
RGB: 93, 14, 192
CMYK: 52, 93, 0, 25
PMS: 267C
HEX: #2F0D68
RGB: 47, 13, 104
CMYK: 55, 87, 0, 59
PMS: 2745C
HEX: #7F22FE
RGB: 127, 34, 254
CMYK: 50, 87, 0, 0
PMS: 266C
HEX: #8E51FF
RGB: 142, 81, 255
CMYK: 44, 68, 0, 0
PMS: 264C
Action
HEX: #FF2056
RGB: 255, 32, 86
CMYK: 0, 87, 66, 0
PMS: 1788C
Accents
HEX: #FF6900
RGB: 255, 105, 0
CMYK: 0, 59, 100, 0
PMS: 1505C
HEX: #FDC700
RGB: 253, 199, 0
CMYK: 0, 21, 100, 1
PMS: 7548C
HEX: #00D5BE
RGB: 0, 213, 190
CMYK: 100, 0, 11, 16
PMS: 2239C
Neutrals
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #F8FAFC
RGB: 248, 250, 252
HEX: #F1F5F9
RGB: 241, 245, 249
HEX: #E2E8F0
RGB: 226, 232, 240
HEX: #CAD5E2
RGB: 202, 213, 226
HEX: #90A1B9
RGB: 144, 161, 185
HEX: #62748E
RGB: 98, 116, 142
HEX: #45556C
RGB: 69, 85, 108
HEX: #314258
RGB: 49, 66, 88
HEX: #1D293D
RGB: 29, 41, 61
HEX: #0F172B
RGB: 15, 23, 43
The Branch voice
The Branch voice lights up a room with big ideas and facts, while framing challenges as opportunities we can tackle together. Visionary and credible, but never dry, distant, or professorial, this charismatic catalyst builds trust through both competence and approachability.
Our voice is not:
- Professorial
- Generic or distant
- Overly corporate or rigid
- Silly
- Passive
Engaging
We’re intriguing, approachable, and charismatic in how we communicate.
Transformative
We truly believe great experiences are possible and that we can work together to make them a reality.
Bold
We are confident we can solve hard problems. We speak directly, with clarity and transparency.
Credible
We earn trust by turning expertise and innovation into real results. We don’t just talk — we deliver outcomes.
Branch follows these best practices for inclusivity:
- Use gender-neutral pronouns (they/them/their) in reference to unspecified individuals
- When referring to persons with disabilities, emphasize the person first — a person with a disability is not a “disabled person”
- Be specific about race and avoid broad generalizations
- Avoid regional phrases and slang, cultural references, and excessive jargon
Branch follows these best practices for accessibility in writing:
- Use accurate, detailed alt text for all images
- Improve readability with concise sentences and short paragraphs
- Avoid directional language (e.g., “top left nav” or “below is a list”)
- Avoid abled language (e.g., users who are blind cannot “see more” and users with mobile disabilities might not “click here”)
Trademarks
A list of Branch’s registered and pending trademarks and guidelines for how to use or refer to Branch trademarks in publications are available at Branch’s Trademark List. For publicity inquiries or requests to use our names or trademarks, contact [email protected].
Please note: Though we maintain a trademark for “Branch Metrics,” publications should refer to the company name as “Branch” linked to www.branch.io.
Branch communities
Mobile Growth
Started in 2014 by Branch, the Mobile Growth community brings together app developers, marketers, product managers, and anyone reaching for the same goal: to expand their brand’s presence in the mobile ecosystem.
Leaders in Mobile Growth
Started in 2022 by Branch, Leaders in Mobile Growth is an invite-only community that brings together cross-functional leaders from top companies to exchange ideas and discuss how mobile has evolved and where it’s going next.
