In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance…
Akio joins us to discuss how ZipRecruiter increases organic growth and enhances experience with user acquisition for mobile apps.
Jonathan joins us to discuss how ZEDGE builds innovative marketplaces and games around digital content.
Conversational AI allows customers to interact with your apps as they would with other people, resulting in a better customer experience.
"If you want to ensure that your product will be adopted, take your customer along and involve them from the beginning of development."
"If you have a transparent, collaborative, reinforcing company culture, you're going to build a better product"
Before the pandemic, most recruiting was based on in-person interaction, but things changed, and companies like Handshake had to adapt.
Ben talks about how to attract, engage, and retain users on your app, and how to succeed as a product manager.
Yoann dives into how to create a balanced mix of social advertising, career journey, and bits of advice for mobile marketing enthusiasts.
Tomas shares insights from his career, mobile growth strategies, and how his team drives growth through the company's app.
Gessica shares learnings on building a team from the ground up, working on brand marketing, and finding the importance of balance in growth.
Kar shares some successful campaigns & approaches his team adopted to leverage Blue Apron's app and increase user retention and engagement.