Podcast Archives

Growth Marketing Team Lead at Zalando: Mariana Kuiken – How to Leverage Disruptive Marketing Trends

Podcast

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance…

Product Lead at ZipRecruiter – Mobile Product Management Foundations

Podcast

Akio joins us to discuss how ZipRecruiter increases organic growth and enhances experience with user acquisition for mobile apps.

CEO of ZEDGE: Jonathan Reich – Personalizing Your Phone Through Featured Digital Content

Podcast

Jonathan joins us to discuss how ZEDGE builds innovative marketplaces and games around digital content.

Miguel Navarro – How to Build a Conversational AI for the Human Experience

Podcast

Conversational AI allows customers to interact with your apps as they would with other people, resulting in a better customer experience.

Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind – Driving Business Innovation and Performance Through Mobile App Growth Initiatives

Podcast

"If you want to ensure that your product will be adopted, take your customer along and involve them from the beginning of development."

VP of Product at Bonusly: Andrew Brinkman – How to Build and Scale a Top-Rated Product

Podcast

"If you have a transparent, collaborative, reinforcing company culture, you're going to build a better product"

Katherine Kelly, VP of Higher Education Marketing at Handshake – Enhancing Career Opportunities Through Mobile Software

Podcast

Before the pandemic, most recruiting was based on in-person interaction, but things changed, and companies like Handshake had to adapt.

Senior Product Manager at RTL2: Ben Okkenga – What It Takes to Become a Star Product Manager in the Television Industry

Podcast

Ben talks about how to attract, engage, and retain users on your app, and how to succeed as a product manager.

CMO of Nude: Yoann Pavy – Driving Mobile Marketing Growth in the FinTech Industry

Podcast

Yoann dives into how to create a balanced mix of social advertising, career journey, and bits of advice for mobile marketing enthusiasts.

Principal of Digital Engagement and Experience at Telstra: Tomas Warden – How to Get the Most out of Your App

Podcast

Tomas shares insights from his career, mobile growth strategies, and how his team drives growth through the company's app.

CMO at Paired: Gessica Bicego – Growth-Hacking Branding Tips for Your App

Podcast

Gessica shares learnings on building a team from the ground up, working on brand marketing, and finding the importance of balance in growth.

VP of Growth at Blue Apron: Kar Paramasivam – Leading Growth in the Meal Subscription Business

Podcast

Kar shares some successful campaigns & approaches his team adopted to leverage Blue Apron's app and increase user retention and engagement.

Mobile Measurement Partner (MMP)

Universal Ads

SafeTrack™

Engagement Builder

SKAdNetwork Support

Cost Aggregation

Fraud Protection

Mobile Linking Platform (MLP)

Journeys™

QR Codes

Universal Email

SEO App Attribution

Deepviews®

Branch Difference

NativeLink™

Data Feeds

OTT/CTV Support

Partners

Professional Services

Security & Privacy

Podcast

Topics

Persona

Types

Growth Marketing Team Lead at Zalando: Mariana Kuiken – How to Leverage Disruptive Marketing Trends

Product Lead at ZipRecruiter – Mobile Product Management Foundations

CEO of ZEDGE: Jonathan Reich – Personalizing Your Phone Through Featured Digital Content

Miguel Navarro – How to Build a Conversational AI for the Human Experience

Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind – Driving Business Innovation and Performance Through Mobile App Growth Initiatives

VP of Product at Bonusly: Andrew Brinkman – How to Build and Scale a Top-Rated Product

Katherine Kelly, VP of Higher Education Marketing at Handshake – Enhancing Career Opportunities Through Mobile Software

Senior Product Manager at RTL2: Ben Okkenga – What It Takes to Become a Star Product Manager in the Television Industry

CMO of Nude: Yoann Pavy – Driving Mobile Marketing Growth in the FinTech Industry

Principal of Digital Engagement and Experience at Telstra: Tomas Warden – How to Get the Most out of Your App

CMO at Paired: Gessica Bicego – Growth-Hacking Branding Tips for Your App

VP of Growth at Blue Apron: Kar Paramasivam – Leading Growth in the Meal Subscription Business