Episode Summary
In this episode of How I Grew This, hosts Amanda and Adam sit down with Rebecca Nackson, CEO of Notable, to explore her unconventional career path through music-adjacent companies, the insights that shaped her approach to marketing technology, and how her agency helps companies bridge the critical gap between purchasing tools and actually implementing them successfully.
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Episode Notes
What if your MarTech stack was actually working *for* you instead of against you? In this episode of How I Grew This, hosts Amanda and Adam sit down with Rebecca Nackson, CEO of Notable, to explore why most companies fail at implementation after buying tools, how to enlist salespeople as strategic partners in your buying process, and the key strategies to build a system of continuous testing and iteration. Whether you’re drowning in marketing software or trying to make sense of your growth stack, this conversation is packed with actionable insights to help you move from tool chaos to strategic clarity. Tune in to discover why the best-performing teams aren’t using more tools—they’re using them smarter.
What You’ll Learn
- How to reframe your career as intentional pattern recognition rather than random luck
- Why the sales process is broken and how to fix it as a buyer
- The critical implementation gap no one talks about
- How to act as “connective tissue” across distributed teams
- The test-learn-scale framework that separates high-growth teams from stalled ones
- Why build vs. buy decisions are about to shift dramatically with AI and low-code tools
About the Guest
Rebecca Nackson is the CEO of Notable, a marketing consultancy specializing in helping companies navigate and optimize their marketing technology stacks. With a background spanning Audible, iHeartRadio, Bandsontown, and Prolific, Rebecca brings deep expertise in digital transformation, marketing operations, and cross-functional alignment. In this episode, she shares candid insights on bridging the gap between buying marketing tools and successfully implementing them—a critical pain point for modern marketing teams. Her philosophy centers on understanding the “job to be done” rather than defaulting to solutions, and her work has helped numerous companies avoid costly MarTech missteps while building sustainable growth systems. This conversation is essential listening for marketers and product leaders seeking to maximize ROI from their technology investments and create alignment across distributed teams.
