Your paid UA budget isn’t your real cost. The taxes on it are.
Five inefficiencies quietly drain paid UA budgets across the industry. Branch analyzed over 105 million paid install claims to show exactly what each one costs.
What’s inside:
- Why 19.1% of paid install claims are duplicates and what that costs at scale
- How broken deep links bleed budget before a single post-install event fires
- Where last-touch attribution hides your true channel drivers
- How to fix each tax in order and what recovery looks like in dollars
The taxes compound. So do the fixes.
On a $10M paid UA budget, addressing all five can recover up to $4.5M in annual efficiency, without adding spend.
Pre-register to get the full report the moment it’s available.
