Newsroom

Jordana Mozer discusses Branch’s recent white paper on AI ad fraud in 2026 and how marketing executives should be responding.

Following our analysis of customer experience ROI and retention economics, CXM examines why the next frontier of experience design requires confronting an uncomfortable reality.

With so much focus on getting the pitch itself right, entrepreneurs can overlook an equally important part of the process: what happens after the meeting ends.

AI is expanding contextual advertising across channels and closer to purchase, but marketers face challenges related to measurement, interoperability, and brand suitability.

Aravind Chandrasekharan heads to Branch as the latest exec to exit in a year of leadership turnover at the Trade Desk.

How can CIOs lead their businesses through rising, unpredictable AI costs and build budgets that deliver value?

100 of the world’s top CHROs and people leaders, from PepsiCo to JPMorgan, share their ultimate advice, hacks, & tips.

The art of prompting is the core skill any CSM should be learning, not necessarily to write code but to ask sharper, more strategic questions about their customers.

What starts as a small AI experiment can quickly spiral into budget-busting invoices — here’s how CIOs are taking control before costs explode.