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Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.
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Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.
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To help ground the understanding of how AI is most likely to shape the landscape of advertising, Adam Landis, Head of Growth at Branch, outlined the four main themes that are most likely to impact advertisers. Some are happening today and some are yet to take shape. The goal is to impart some salient tips on what you, as a marketing leader, can do to better position yourself for the changing ecosystem.
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Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
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A new research report from Branch shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.
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Branch, the industry's leading linking and measurement partner for growth-focused teams, today announces the release of Branch Advanced Compliance, a premium solution that provides enhanced security, privacy and data measures for customers in heavily regulated industries like healthcare.
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Branch strengthens leadership with new appointments: David Karnstedt as CEO, Irina Bukatik as VP of products, Rick Johnson as VP of finance, and Stephanie Herndon-Rasse as VP of customer experience.
