Newsroom

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch.

Members of Forbes Business Council share how they help their leadership teams follow meaningful signals instead of getting lost in mountains of data.

Members of Forbes Business Council draw from their experience leading organizational change in competitive markets to share strategies for integrating value-based selling into company culture.

Marketing leaders have never had more tools, or more pressure to prove impact. While AI promises efficiency, scale, and smarter decision-making, for many teams, it’s also revealing cracks in how we work.

Twenty-six percent of companies received more than half their traffic from AI search in 2025, and 49% expect to reach that mark by late 2026, according to findings by Branch.

Adam Landis shares insights from Branch’s AI Search and Discovery: Enterprise Benchmark Report, including how companies are optimizing for AI search and the future of traditional SEO.

As AI-driven search expands, marketers are rethinking how SEO, content authority, and data signals combine to influence visibility and traffic.

AI-powered apps are driving strong early conversions, but steep drop-offs in retention show many still struggle to deliver lasting value.

Despite the vast technological and attitudinal changes in customer experience delivery over many decades, many organizations still don’t know where to put CX, Forrester Research concludes in a new report.