OUR MISSION

A more open, connected, and relevant digital ecosystem

We enable brands to build and measure engaging and relevant end-user experiences across all platforms, devices, and channels.

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We have everything covered

With 2,000 tech partners and over 3 billion worldwide users, we’re excited to continue offering solutions that help brands build and measure more seamless, personalized mobile experiences.

Mobile measurement partner (MMP)
for paid ads

Mobile linking platform (MLP)
for owned and earned channels

Our customers achieve results

Over 100,000 companies – from startups to Fortune 500 brands – have chosen Branch to grow their business, improve their customer experience, and optimize campaign performance.

2x

conversions in app

15%

lower cost per install

200%

growth in mobile revenue

6x

click-to-install conversion

20%

increase in app installs

5%

increase in one-month retention

78%

reduction in cost per performance

95%

onboarding completion rate

35%

reduction in marketing costs

3x

increase in trackable conversions

42%

increase in mobile app revenue

91%

increase in monthly active users

From our customers

By using Branch as a mobile measurement partner and linking platform, we can better understand which sources are driving the highest return and most efficient cost per install while simultaneously removing friction from our digital guest experience.

Shannon Reilly
Senior Manager, Lifecycle Marketing

Engineers are often skeptical of SDKs, and I’ve been consistently impressed with Branch quality of the entire engineering ecosystem and the support they provide to me and my team.

Jason van Der Merwe
Head of Engineering, Growth

Deep linking has turned our emails into a powerful channel to drive both app engagement and bottom line results. Branch’s Universal Email powers our best-performing campaigns, driving a 6% click-to-order rate and a 30% app engagement rate.

Max Mullen
Co-founder, Instacart

Branch’s Journeys gave us the freedom to A/B test multiple campaigns, reatives, and CTA, with no dev effort for our 36 countries.

Fabio Hanashiro
Marketing Consultant, Jora

Branch lets us deliver personalized experiences to our customers with the right promo at the right time and with the right spend via multiple channels and respective attributions. This is truly crucial for us and our goals of establishing the Domino’s Indonesia app as the go-to for customers.

Harneet Singh
CEO, Domino's Pizza Indonesia

We’ve been building towards success since 2014

2014

Branch is founded after four Stanford engineers build contextual deep links to grow their app
Integrated into 1,000 apps
Raised seed round
Reached 1M users

2015

Reached 1B users in 5,000 apps
Raised Series A round

2016

Raised Series B round
Launched Journeys
- The solution for mobile web to app conversions

2017

Expanded into EMEA
Reached 2B users in 23,000 apps

2018

Opened 6 new global offices
Integrated with SnapAds
- Full attribution of Snapchat ads
Raised Series D round and acquired TUNE’s Attribution Analytics business
Launched Universal Email
- Marketers can create and better measure seamless email to app experiences
Launched Universal Ads
- Marketers can better understand paid app install campaigns

2019

Announced deep linking and attribution for desktop apps
- Brands can achieve accurate attribution and seamless deep linking across desktop and mobile for users engaging with desktop apps
Opened 11th international office
Announced the Branch Certified Partner Program
- Marketers and publishers can deliver a seamless experience for users along with more accurate measurement
Became an Apple Search Ads Partner
- The most accurate way to measure the performance of your Apple Search Ad campaigns.

2020

Launched support for SKAdNetwork
- Support for attribution efforts in iOS 14
Launched the first Mobile Growth Awards with over 300 nominations in 8 categories like Best COVID Retention and Best Phygital Experience
Launched support for deep linking and attribution for OTT platforms
- Brands serving ads over OTT can measure ad performance and provide consumers a seamless experience
Launched Certified Solution Partner Program for Agencies
- Shared clients can drive growth through better customer experiences and investments in mobile user acquisition, engagement, and loyalty

2021

Certified as a TikTok Mobile Measurement Partner
Hosted the Mobile Growth Awards to celebrate leaders in mobile that drove winning campaigns
- The QR Codes API allows brands to programatically create and launch QR code campaigns at scale to drive app adoption
Launched NativeLink
- An on-device, privacy-first solution for deferred deep linking

2022

Raises Series F at $4B valuation
Launched SEO App Attribution
- SEO teams can unlock mobile app insights for organic web search traffic

We build, grow, and win together

Our people are our greatest strength, and we are deliberate about building a high-performing, world-class culture.

Building and experimenting are at our core, and we value humility, initiative, urgency, ownership, grit, good judgment, communication, and impact.

Learn more about Branch culture

Learn more about our diversity

Ready to revolutionize  the mobile ecosystem?

Join our team

Branch employees at the office

10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era

Blog

Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.

Apple Killed Uninstall Tracking on iOS 15, and That’s a Good Thing

Blog

How does Apple's removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

Firebase is Shutting Down Dynamic Links. Branch Has You Covered.

Blog

Google announced that they will shut down Firebase Dynamic Links. With this deprecation, it's time to explore alternatives to Firebase Dynamic Links. Branch makes it easy to transition deep links from Firebase so you can continue creating great user experiences and ensuring your marketing efforts effectively drive new customers to your app.