All in all, by partnering with Branch, Rummy Passion gained the confidence to double down on their mobile growth strategies with performance campaigns, affiliate channels, and a genuine commitment to providing truly peerless,
app-first experiences.
- 35% overall reduction in marketing costs
- 30% reduction in customer acquisition costs (CAC) for affiliate marketing campaigns
- 10x increase in attributed sales for affiliate marketing partners
- 50% reduction in fraudulent installs