How Branch Helped Rummy Passion Control Marketing Costs and Deliver Superior Cross-channel Experiences at Scale

All in all, by partnering with Branch, Rummy Passion gained the confidence to double down on their mobile growth strategies with performance campaigns, affiliate channels, and a genuine commitment to providing truly peerless,
app-first experiences.

• 35% overall reduction in marketing costs
• 30% reduction in customer acquisition costs (CAC) for affiliate marketing campaigns
• 10x increase in attributed sales for affiliate marketing partners
• 50% reduction in fraudulent installs