Thanks to Branch, 6thStreet — the largest omnichannel e-commerce destination that offers high-street fashion and beauty brands in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain, and Qatar — saw a 60% growth in app installs month-over-month with 7% of that from Journeys banners, 13% return on ad spend (ROAS) growth, and 70% drop in uninstall rate month-over-month. 6thStreet’s impressive results show other e-commerce brands the blueprint to acquire highly engaged app users and re-engage existing users.
- 60% growth in app installs month-over-month
- 13% return on ad spend (ROAS) growth
- 70% increase in daily active users