Security & Privacy

Responsible, secure, and privacy-focused. Branch goes beyond compliance to ensure the security and privacy of our customers’ data.

Vulnerability Report



Guided by strong privacy principles

We offer mobile linking and measurement platforms for marketers, product leaders, and mobile app developers.

So we thought it would be helpful to lay out, in plain English, the Branch Guiding Privacy Principles that drive how we’ve chosen to design our services, with privacy as a top priority.

We limit the data we collect

We practice data minimization, which means that we avoid collecting or storing information that we don’t need to provide our services. We do not collect or store sensitive end-user information, nor do we want to. In fact, our Terms & Conditions prohibit it.

We will only provide you with data about actual end-user activity on your apps or websites

We help our customers understand the relationship between web and app sessions for users they have already seen across their platforms. We do not let customers access data beyond the interactions they have directly with their own users.

We do not rent or sell personal data

Your data is your data no matter what. Neither your competitors nor any other company will ever have access to it. We are not in the business of renting or selling any customer’s end-user data to anyone else.

Privacy advocacy

Branch is committed not just to protecting the privacy of our own customers’ data, but also to advocating for transparency, user control, and the advancement of responsible data practices in the industry at large.

Branch is a proud member of the Future of Privacy Forum’s Advisory Board, alongside Adobe, Bank of America, and PricewaterhouseCoopers.

This non-profit organization brings together industry leaders, academics, and consumer advocates to explore the challenges posed by technology innovation and to develop privacy protections, ethical norms, and workable business practices.


Our commitment to You

At Branch, our goal is to help our customers meet both the letter and the spirit of privacy laws and regulations, including GDPR and CCPA, in a simple and straightforward way. We believe these are not simply legal requirements; respecting the privacy rights of all customers and their users is the right thing to do.

Over the years, we’ve invested heavily in ensuring that our customers can use our products in compliance with these privacy laws, and we will continue to invest in industry-leading data privacy initiatives.

Our security best practices

Comprehensive security program

Dedicated Security Team

All members of the Branch security team are credentialed to the highest industry standard and bring deep expertise in cloud application security to continuously evolve security and governance practices in response to ever-shifting threats.

Icon of a blue shield

Product Security

Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal/external penetration tests and independent third-party security programs.

Security is in our DNA

State of the art security measures to meet growing customer needs and security challenges

Cloud security

  • Physical security controls
  • Intrusion detection and prevention
  • Virus and malware protection
  • Vulnerability detection and management
  • Security patch management
  • Continuous security information and event management (SIEM)

Data security

  • Industry-strength data encryption in transit and at rest
  • Data leakage prevention solution
  • Proactive security monitoring to secure data and assets

Meet our security and privacy leaders

Jamie Fullerton

Head of Security

At Branch, Jamie Fullerton leads the Information Security Program and Security Team. Jamie’s career spans over two decades of professional computer hacking, security program design and implementation, executive leadership, M&A’s, and IPO’s.


Dominic Perella

General Counsel & Data Protection Officer

Dom serves as the Data Protection Officer for Branch and its subsidiaries and oversees Branch’s Legal function. He has nearly a decade of experience as a tech industry legal executive; previously, he was a Supreme Court & Appellate Litigation partner at a major international law firm. Dom graduated summa cum laude from NYU School of Law and clerked on the U.S. Court of Appeals for the First Circuit.

In the press

CCPA questions every CISO should be prepared to answer

Ethical data collection in the spotlight over new regulations

Daily Journal: Privacy Junkie

CPRA explained: New California privacy law ramps up restrictions on data use

LTR: Privacy in the age of GDPR and CCPA

Five ways your brand can win consumer hearts and minds

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