Guides
What is mobile attribution?
Get accurate, deduplicated attribution for all paid, owned, and earned channels.
Mobile Measurement Partner (MMP)
For paid advertising
Universal Ads
Measure and improve ad performance across every device and platform
SafeTrack™
Shield your team from the technical complexity of privacy compliance
Engagement Builder
Leverage omnichannel data to build custom audience groups
SKAdNetwork Support
Run successful iOS campaigns with privacy-focused attribution
Cost Aggregation
Centralize your cost data to understand true campaign ROI
Fraud Protection
Prevent wasted ad spend with superior fraud protection
Mobile Linking Platform (MLP)
For owned and earned channels
Journeys™
Bring web visitors into your app with smart banners
QR Codes
Deploy QR codes designed especially for mobile apps
Universal Email
Increase engagement with a seamless bridge from email to app
SEO App Attribution
Better optimize and measure organic search ROI
Deepviews®
Show content previews to users before they install your app
Branch Difference
Supporting your marketing strategy
NativeLink™
Solve the deep linking challenges of Private Relay on iOS
Data Feeds
Import and export your Branch data everywhere
OTT/CTV Support
Solve linking and attribution for OTT and CTV platforms
Partners
Benefit from a global network of partners across the mobile ecosystem
Professional Services
Maximize value with hands-on industry expertise from Branch
Security & Privacy
When you work with Branch, your data is yours
