Learn how to determine the impact of marketing strategies on sales and revenue.
Everything you need to know about MLPs, how they work, and how to pick the right one.
Learn all the ins and outs of using app affiliate marketing to drive downloads and boost conversions.
Get accurate, deduplicated attribution for all paid, owned, and earned channels.
Learn how to mobile analytics tools work, how to analyze mobile analytics data, and how to make the most of mobile analytics tools.
Learn all about app store optimization (ASO), including ASO benefits, trends to maximize app visibility, and bonus tips for app marketing beyond ASO.
Learn how to transition from deprecated Firebase Dynamic Links to Branch.
This guide is full of helpful, effective app marketing strategies you can implement immediately.
Learn how to best stop fraudsters from undermining marketing efforts and draining ad budgets.
Streamline and personalize experiences to convert web users into loyal app users
Increase profitability, acquire new app users, and make a more successful app overall