Guides

What is deep linking?

Deliver seamless user experiences that drive action.

What is mobile attribution?

Get accurate, deduplicated attribution for all paid, owned, and earned channels.

How do Branch links work?

Learn the fundamentals of Branch’s contextual deep links.

What is a mobile referral program?

Learn how to increase your app’s k-factor with referrals.

How to use mobile analytics

Learn how to mobile analytics tools work, how to analyze mobile analytics data, and how to make the most of mobile analytics tools.

How to migrate from Firebase Dynamic Links

Learn how to transition from deprecated Firebase Dynamic Links to Branch.