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Mobile Measurement Partner (MMP)

For paid advertising

Universal Ads

Measure and improve ad performance across every device and platform

SafeTrack™

Shield your team from the technical complexity of privacy compliance

Engagement Builder

Leverage omnichannel data to build custom audience groups

SKAdNetwork Support

Run successful iOS campaigns with privacy-focused attribution

Cost Aggregation

Centralize your cost data to understand true campaign ROI

Fraud Protection

Prevent wasted ad spend with superior fraud protection

Mobile Linking Platform (MLP)

For owned and earned channels

Journeys™

Bring web visitors into your app with smart banners

QR Codes

Deploy QR codes designed especially for mobile apps

Universal Email

Increase engagement with a seamless bridge from email to app

SEO App Attribution

Better optimize and measure organic search ROI

Deepviews example of the branchster.app.link opening in app
Deepviews®

Show content previews to users before they install your app

Branch Difference

Supporting your marketing strategy

NativeLink™

Solve the deep linking challenges of Private Relay on iOS

Data Feeds

Import and export your Branch data everywhere

OTT/CTV Support

Solve linking and attribution for OTT and CTV platforms

Partners

Benefit from a global network of partners across the mobile ecosystem

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Maximize value with hands-on industry expertise from Branch

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Guides

What is deep linking?

Deliver seamless user experiences that drive action.

What is mobile attribution?

Get accurate, deduplicated attribution for all paid, owned, and earned channels.

How do Branch links work?

Learn the fundamentals of Branch’s contextual deep links.

What is a mobile referral program?

Learn how to increase your app’s k-factor with referrals.

Branch provides the industry’s leading mobile linking and measurement platforms, unifying user experience and attribution across devices, platforms, and channels.

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