Blog
Connecting users to content should be simple, and your links should be something you’re excited to include in your campaigns. Whether you’re looking for clicks, conversions, or brand awareness, the links you use directly impact your success. That’s why you need a fast, reliable way to create short, branded links that work.
Blog
In partnership with Braze, we’re exploring the next evolution of personalization—where relationships matter more than clicks, and intelligent systems become the new curators of experience. Below, we unpack three emerging trends that are poised to redefine marketing as we know it.
Blog
In the past year alone, the mobile advertising ecosystem has seen seismic shifts in how we attribute and measure conversions. Google’s recent announcement of Integrated Conversion Measurement (ICM) marks another major milestone—and possibly a turning point.
News
MarTech Edge interviews CMOs of organizations and other marketing leaders worldwide to gain a deeper understanding of marketing technologies, marketing insights, and more.
Case Study
With deep linking at the heart of its strategy, Funstage makes it easy for players to stay connected — whether they’re just getting started or have been spinning for years.
Blog
The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.
Podcast
In this episode of the Tech Trek, Amir Bormand sits down with Jeremy Goldsmith, VP of Engineering at Branch, to explore leading with purpose and how it impacts engineering teams.
Webinar
In this webinar, our team of experts discuss the biggest obstacles performance marketers face — and more importantly, how the right MMP can help solve them.
