Branch Resource Hub

Alexis Daniels Stein, founder and CEO at TalkPilot, discusses how modern AI development tools like Claude Code empowered him to act as as solo founder.

Try four features in the new Branch experience to see why conversions won credit, group campaigns your way, and build custom metrics.

Every marketer has a version of the same problem. A customer taps an ad on their phone, installs on their tablet, and buys on their desktop, and the reporting shows three unique, disconnected interactions. New paid and organic AI channels have added even more places for those journeys to start and break. Identity resolution solves… Read more »

A guide to closing the CTV attribution gap CTV ad spend in the US will reach roughly $38 billion in 2026, and eMarketer projects it will overtake linear TV spend for the first time in 2028. We surveyed 200 senior marketing leaders who make or influence CTV budget decisions. Sixty-two percent now hold CTV to… Read more »

Angela Humphrey, General Manager of NA at YouAppi, demystifies mobile retargeting in a post-ATT environment, breaks down how connected TV (CTV) is evolving into a performance channel, and shares her philosophy on leading with authentic strength.

New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.

Branch now supports advertising on ChatGPT Ads through its Conversions API (CAPI) integration, giving marketing teams a way to attribute engagements across app, mobile web, desktop, and offline.

72 million vs. 2 million. Same campaign, same week. That’s a real gap I saw between what an ad network reported and what a customer saw within the Branch platform. They were understandably concerned that something was badly broken. It wasn’t. If those two numbers had matched, that would be the anomaly. Ad networks and… Read more »

AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.