Blog
App developers take painstaking measures to design mobile apps that engage consumers — but that’s only the first step in the process. The next step is acquiring users, often by listing the app in the app store so users can find it. That’s where app store optimization (ASO) comes into play.
Blog
Yadush Bose, senior field marketing manager for APAC and MEA regions, has been with Branch for two years. In this interview, we dive into his perspective on work, his balance with sports, and his passion for the Branch mission.
Blog
Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.
Blog
Google announced that they will shut down Firebase Dynamic Links. With this deprecation, it's time to explore alternatives to Firebase Dynamic Links. Branch makes it easy to transition deep links from Firebase so you can continue creating great user experiences and ensuring your marketing efforts effectively drive new customers to your app.
Blog
Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch.
Blog
ChatGPT has been on everyone’s radar recently, but how can mobile marketers use it (or not use it) to contribute to mobile growth strategies? We asked three mobile growth leaders for their advice.
