Branch Resource Hub




App Store Optimization Best Practices

App developers take painstaking measures to design mobile apps that engage consumers — but that’s only the first step in the process. The next step is acquiring users, often by listing the app in the app store so users can find it. That’s where app store optimization (ASO) comes into play.

Branch Employee Highlight: Yadush Bose

Yadush Bose, senior field marketing manager for APAC and MEA regions, has been with Branch for two years. In this interview, we dive into his perspective on work, his balance with sports, and his passion for the Branch mission. 

Upcoming: WWDC 2023 Recap

The time is almost here! At WWDC in early June 2023, Apple is expected to introduce groundbreaking new products and…

10 Tactics to Harness the Power of Paid Advertising in a Post-cookie Era

Should mobile marketers abandon paid advertising altogether? There’s a reason why “don’t give up on advertising” was the #1 don’t in our blog, Mobile in 2023: What to Do and What Not to Do. The answer lies in recognizing the continued value and potential of paid advertising even without traditional user identifiers.

Firebase is Shutting Down Dynamic Links. Branch Has You Covered.

Google announced that they will shut down Firebase Dynamic Links. With this deprecation, it's time to explore alternatives to Firebase Dynamic Links. Branch makes it easy to transition deep links from Firebase so you can continue creating great user experiences and ensuring your marketing efforts effectively drive new customers to your app.

How to Prepare for the Upcoming Google Analytics 4 Migration

Over the past few years, Google has been working to move businesses to Google Analytics 4, the newest version of their web and app analytics tool. While GA4 offers benefits like improved cross-platform measurement, we know there’s no such thing as a simple product migration. Learn how to integrate Branch with GA to keep getting the data and insights you count on from Branch.