The Mobile Growth Awards aim to recognize and celebrate brands that lead exceptional growth and innovation in the mobile space. These awards provide a platform for current mobile industry leaders to acknowledge and honor upcoming brands that are making remarkable strides in the field of mobile growth.
Congrats 2024 Mobile Growth Award Winners!
The competition was fierce, but our expert panel narrowed it down to the best of the best. These winners didn’t just launch campaigns — they redefined how brands connect with customers and drive measurable impact.
Best Cross-Platform Campaign
Recognizes a cohesive campaign that was crafted and executed across multiple channels using Branch. This award honors skillful integration of Branch’s technology to create a seamless and effective marketing strategy that spans web, mobile, and offline channels, achieving exceptional results and user engagement.
thanks to the judge
Sankalp Rohatgi
Head of Growth @ Groww
With 13+ years of experience across hyper-growth startups and MNC’s, Sankalp has honed a versatile skill set in Growth, Category Management, Marketing, Sales and Product Management. His expertise spans industries such as financial services, online gaming, food and beverage, and travel and hospitality. Sankalp excels in omni-channel growth strategies, digital and performance marketing, with a proven track record in revenue management and international product launches. A strong advocate for team development and strategic planning, he is adept at driving business growth and market analysis.
Best Innovative Digital Campaign
Celebrates the team that most significantly pushed the boundaries of innovation white driving digital transformation through the use of Branch’s solutions. By employing creative and transformative strategies, they have enhanced their business outcomes, set new industry standards, improved operational efficiencies, and embraced a mobile-first mindset.
thanks to the judge
Chantal Olsson
Senior Consultant – Marketing Manager @ IKEA
Chantal leads the global digital product marketing strategy for IKEA across 31 countries, spearheading initiatives to enhance app awareness and engagement. Chantal also produces impactful internal and external marketing content and conducts rigorous research to develop data-driven strategies.
Best Offline-to-Online Campaign
Celebrates the brand who effectively integrated Branch’s solutions to enhance user experiences and engagement across both offline and online channels. This award highlights creative and effective use of Branch solutions to streamline user journeys and bridge the gap between physical and digital experiences.
thanks to the judge
Sunita Warrier
Director, Digital Customer Experience @ American Airlines
Sunita leads a comprehensive portfolio of digital products, spanning from Servicing to Travel Rewards, to provide a seamless and integrated customer experience at every touchpoint.
Best Digital Transformation Initiative
Recognizes an organization that most successfully leveraged innovative strategies and Branch’s technology to drive significant digital transformation. This award honors the brand that not only demonstrates a commitment to embracing a mobile-first mindset but also showcases operational efficiencies and strategic shifts that have markedly improved business performance. The winner will highlight measurable results, such as increased user acquisition, improved customer retention, and elevated brand loyalty, all stemming from a thoughtful integration of digital tools and strategies.
thanks to the judge
Ija Mohan
Head of Digital Transformation @ redONE Mobile MY
Ija leads digital transformation at redONE Mobile MY in Malaysia, where he is responsible for driving growth across all digital consumer touchpoints. He also oversees redONE’s digital initiatives in Singapore and Thailand. Ija has a strong passion for app commerce, e-commerce, technology, big data, AI, and emerging web and mobile applications. Before joining redONE, he co-founded and served as CEO of the digital merchandising startup Threeciety.
Best Use of Strategic Experimentation
Honors the team that has most successfully integrated experimentation into its decision-making processes, enabling it to test new ideas, refine existing strategies, and drive measurable results.
thanks to the judge
Jeremy Hefter
Director of Product @ Pluto TV
Jeremy Hefter is a strategic problem-solver driven by a passion for creating seamless digital experiences to solve common problems with frictionless experiences. He currently is the th Director of Product at Pluto TV overseeing multiple platform experiences. He has played a key role in scaling the service from 10 to over 80 million users, helping drive profitability past $1 billion through feature innovation and international expansion to now over 35 markets. With deep expertise in technology trends and startups, he applies best practices in agile environments, leveraging a build-buy-partner approach across his diverse experience at the NFL, Oracle, AT&T, Paramount, and his own ventures.
Best Use of Data
Honors the team who best utilized analytics and insights to optimize their marketing efforts, maximize return on ad spend (ROAS), and improve overall campaign ROI. This award recognizes excellence in leveraging data-driven insights from Branch to inform strategic marketing decisions, resulting in improved performance and efficiency.
thanks to the judge
Nishant Mendiratta
Engineering Manager @ Roku
Nishant is a technology leader with extensive experience in engineering and product management. Currently, he serves as an Engineering Manager at Roku, where he drives innovation and oversees critical projects, including mobile app development and IoT integrations, such as Roku’s Smart Home product line. His leadership has resulted in significant user growth, product innovation and new revenue streams for the company.
Read the stories behind the challenges and solutions that led to their digital growth.
What award winners receive
Industry recognition
Winners will be recognized by a panel of industry experts and will be featured across Branch’s blog, social media channels, and media outreach.
A Mobile Growth media kit
Including LinkedIn badges, a blog spotlight, and Zoom backgrounds.
Award package
A personalized award package for you and your team.
Judging Criteria
Companies or campaigns that have clearly demonstrated growth in 2024. Entries included metrics around KPIs, creative assets, links to the work, or campaigns. Our panel of judges reviewed each submission and select the finalists. Judges also considered the presentation and clarity of each submission. All entries related to business conducted in 2024 Winners were determined from the list of finalists and announced in mid-March.
Each submission will be scored based on the following criteria:
- Creativity
- Innovative thinking
- Consumer value
- Results related to KPIs
Judging Process
Phase 1: Submit application
Phase 2: Follow up interview (if needed)
Phase 3: Judges meet to discuss entries and agree on winners
Previous winners
What Mobile Growth winners have to say
FAQ
- Can I self-nominate?
Yes! You can submit an application on behalf of yourself or someone else.
Start application here - Is there a fee to submit a nomination?
No, there is no fee associated with the Mobile Growth Awards.
- Are Branch customers automatically nominated?
No, any Branch customer wishing to participate must apply.
- Is this program limited to U.S. nominees only?
No, we highly encourage global participation.
- How will I be notified if I am selected?
We will announce the finalists and winners in February 2025.
- How are the winners selected?
Our panel of judges will review each submission and select the finalists to be announced in February 2025. From the list of finalists, winners will be selected and announced later in February 2025.
- I still have questions, who can I contact?
If you have any questions regarding the nomination process, please contact us at [email protected].
- What are the terms and conditions, and the official rules of entry?
- An entry is defined as a written submission proposing a product, service, app, platform, or initiative for one award category.
- The deadline for entries is Friday, January 17, 2025. Submissions must be received before 11:59PM (GMT) on this date to be eligible for entry.
- Any entry may be withdrawn up until 11:59pm on Friday, January 17, 2025 upon written request to the organizers.
- All entries should relate to business conducted over the past year.
- Entries will be judged solely on the information provided via the online entry form (including video demos provided in support of the entry).
- By submitting an entry, participants grant Branch the right to use their submission content, including text, images, and videos, for marketing and promotional purposes.
- The judges’ decisions are final, and there will be no further correspondence in this regard. Details of the judging panel sessions and voting will not be disclosed.
- The winners will be announced via public announcement and press release.
- By entering the Mobile Growth Awards, participants agree to abide by these terms and conditions. Failure to comply with any of the terms may result in disqualification.
- Participants waive any rights to claim error or ambiguity in the Awards or these terms and agree to release Branch Metrics, Inc. and its affiliates from all liabilities arising from the Awards. Disclaimer of Liability: Branch Metrics, Inc. is not liable for any damages or losses related to the Awards.
- Any personal information submitted or collected in connection with the Mobile Growth Awards is subject to Branch’s Privacy Policy.