Branch Resource Hub




How to Get the Most out of Unified Analytics

With the existence of several versions of SKAN comes the challenge of understanding the attribution data it generates alongside every other attribution source. Enter Unified Analytics.

How To Run and Measure Ads on Connected TVs

OTT advertising offers a new opportunity for marketers to engage with their audience and deliver personalized and targeted messages directly to their living rooms. Having an MMP like Branch is essential for measuring the impact of CTV ads across multiple devices and channels, enabling marketers to optimize their ad spend and create more effective campaigns.

Leveraging Branch Links in Product Feeds

By using product feeds, retailers can place their products directly in front of users who are searching for a specific product, resulting in high conversion rates for ecommerce brands.

How To Send Branch Events to Adobe Analytics

With Branch and Adobe Analytics, you can better optimize customer experiences, improve campaign performance, and create a holistic view of end-to-end customer journeys across mobile, desktop, TV, and offline channels. Branch can help you make this partnership one that drives growth and engagement for your mobile experience.

Branch Employee Highlight: Ahmed Nawar

Ahmed Nawar, Senior Engineering Manager and Branch comedian, has been with Branch for seven years. We dove into his experience growing that team at Branch, and what makes Branch different from other employers.