Blog
With the existence of several versions of SKAN comes the challenge of understanding the attribution data it generates alongside every other attribution source. Enter Unified Analytics.
Blog
In the changing realities of our time, marketers are struggling with the new reality of measurement and how to take action. So, how do you make the shift into a privacy-centric future?
Blog
We've unveiled a new set of dashboard improvements! The latest improvements will give you flexible access to powerful data while also saving you time.
Blog
OTT advertising offers a new opportunity for marketers to engage with their audience and deliver personalized and targeted messages directly to their living rooms. Having an MMP like Branch is essential for measuring the impact of CTV ads across multiple devices and channels, enabling marketers to optimize their ad spend and create more effective campaigns.
Blog
By using product feeds, retailers can place their products directly in front of users who are searching for a specific product, resulting in high conversion rates for ecommerce brands.
Blog
With Branch and Adobe Analytics, you can better optimize customer experiences, improve campaign performance, and create a holistic view of end-to-end customer journeys across mobile, desktop, TV, and offline channels. Branch can help you make this partnership one that drives growth and engagement for your mobile experience.
Blog
Ahmed Nawar, Senior Engineering Manager and Branch comedian, has been with Branch for seven years. We dove into his experience growing that team at Branch, and what makes Branch different from other employers.
Blog
You’ve probably come across the terms “last-touch attribution” (LTA) and “install-touch attribution” (ITA). But many mobile marketers don’t always know…
Blog
Opening an installed app from a browser is known as deep linking, and this guide explains how to deep link into your Android app from the mobile web.
