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Why Short Links Should Be Part of Every Marketer’s Strategy

Connecting users to content should be simple, and your links should be something you’re excited to include in your campaigns. Whether you’re looking for clicks, conversions, or brand awareness, the links you use directly impact your success. That’s why you need a fast, reliable way to create short, branded links that work.

3 Emerging Trends in the Next Evolution of Advanced Personalization

In partnership with Braze, we’re exploring the next evolution of personalization—where relationships matter more than clicks, and intelligent systems become the new curators of experience. Below, we unpack three emerging trends that are poised to redefine marketing as we know it.

Mobile Growth Awards 2024: Meet This Year’s Winners

The results are in! Each year, the Mobile Growth Awards celebrate the brands pushing the boundaries of innovation, creativity, and performance in mobile. From game-changing experiments to breakthrough campaigns, this year’s winners have set new standards for how to drive acquisition, engagement, and long-term retention.

Finance App Marketers: Key Metrics to Maximize Ad ROI

For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.

Using Behavioral Analytics To Transform User Experience in Finance Apps

Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive landscape, these apps can’t settle with just delivering core functionality — they also need to create unparalleled user experiences. This is where behavioral analytics, powered by robust mobile app analytics, comes into play.

Do Branded Links Matter?

Branded links aren’t just URLs. They build trust, boost CTRs, and drive conversions. Learn how to make every link work harder for your brand.