Mobile Deep Linking and Attribution Resource Center

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

Blog

For newspapers and magazines, the web alone is no longer enough. Readers want faster access, personalized experiences, and content they can return to throughout the day. That’s why apps — not mobile web — are where real growth happens.

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

Blog

Channels multiply, touchpoints blur, and consumer journeys stretch across platforms, devices, and formats. Yet, amid all the noise, one question remains constant: What truly drives conversions?

“Born to Link:” The Connected Journey Between Music and Brands

Blog

Music and brand experiences share a parallel journey to remove barriers and meet customer demand. Join us on this trip to see where linking has been and where it’s headed.

5 Tips for Making AI Work in Marketing

Blog

AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.

Supercharge TikTok iOS Campaign Performance with Real-Time Conversion Reporting Powered by Branch

Blog

Get faster, smarter insights across your iOS campaigns — no more waiting for delayed SKAN postbacks.

Ten Mobile Marketing Podcasts To Plug Into

Blog

Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.

ChatGPT Apps Give Us a Glimpse into the Future of the Internet

Blog

This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.

Braze Forge Recap: How Wendy’s Mixes Automation with a Human Touch

Blog

At this year’s Braze Forge, Wendy’s joined Branch on stage to share how they are combining bold brand personality with…

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

Blog

Branch’s 2025 State of App Growth survey reveals an industry facing more complexity than ever. Together, these findings show that sustainable app growth in 2025 requires smarter measurement, unified data strategies, and a sharper focus on retention and user experience.

QR Code Tracking for Marketers: Tools, Tips, and Tactics

Blog

Track QR code scans, connect them to installs and in-app actions, and optimize campaigns with full-funnel attribution. See how Branch turns scans into conversions.

How To Track URLs and Measure Campaign Success

Blog

Learn how to track URLs across channels, measure attribution, and optimize campaigns. Explore proven tools, techniques, and case studies from top brands.

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The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

Introducing Funnel Analysis by Branch: The Future of Marketing Performance Intelligence

“Born to Link:” The Connected Journey Between Music and Brands

5 Tips for Making AI Work in Marketing

Supercharge TikTok iOS Campaign Performance with Real-Time Conversion Reporting Powered by Branch

Ten Mobile Marketing Podcasts To Plug Into

ChatGPT Apps Give Us a Glimpse into the Future of the Internet

Top LinkedIn Voices in Mobile Growth and Marketing

Braze Forge Recap: How Wendy’s Mixes Automation with a Human Touch

The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead

QR Code Tracking for Marketers: Tools, Tips, and Tactics

How To Track URLs and Measure Campaign Success

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