Mobile Deep Linking and Attribution Resource Center

The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers

News

A shopper clicked on your Black Friday email. They landed on your mobile site, ready to buy. A full-page interstitial pops up: “Download our app for a better experience!” They closed it.

18 Ways To Ensure A Unified Brand Experience From The Whole Company

News

For marketing leaders, it's important to help colleagues in tech, product, sales and other departments understand and abide by a unified set of guidelines.

Privacy rules blur mobile ROI, pushing marketers toward first-party data and contextual targeting

News

The news: Privacy regulations and platform changes are creating blind spots for mobile marketers and forcing them to rethink how they attribute app installs and measure performance.

Branch Report Details State of Mobile Marketing

News

Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their ability to accurately attribute app installs.

Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth

News

Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing growth was weak, according to a report released today by an independent performance marketing firm.

16 Strategies To Keep Your Team Ahead Of Trends And Culturally Aware

News

Cultural movements can emerge and evolve overnight. Viral memes, social causes and global events now shape how brands communicate—and how quickly they have to respond.

82% of marketers don’t feel confident in their attribution data

News

Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing leaders worldwide on the challenges reshaping mobile growth.

Admitad and Branch Discovery Ads Partner to Power Scalable App Growth with Smart Advertising & Attribution

News

Admitad, a global performance marketing platform, and Branch, a leading mobile attribution platform, have joined forces to create a robust mobile growth ecosystem for brands in Latin America.

New Research Details State of Mobile Marketing from Acquisition to Attribution

News

Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.

Performance Marketing Insider: Lost In Data: Why Marketers Don’t Trust Attribution And Measurement

News

We all know that companies doing a better job rely initially on first-party data, but then Branch throws in the ability to unify insights across channels with tools like deep linking and AI to acquire users and build relationships.

Leader Spotlight: Hiring for curiosity, not just credentials, with Irina Bukatik

News

Irina Bukatik is currently VP of Products at Branch and serves as a fractional Chief Product Officer and consultant for startups. Previously, she was VP of Products at GRIN, Senior Director of Product at data.ai (App Annie), and held senior product leadership roles at Reflektive, Kenshoo, and Microsoft. She specializes in scaling product organizations, driving data-driven growth, and shaping product strategy across B2B SaaS and martech.

The next generation of AI-dominant retailers are being decided today

News

AI is not a distant abstraction; it's reshaping consumer experiences today. From personalized product recommendations to a holistic channel experience, the sophistication is daunting but the opportunities for a brand to prepare are extraordinary.

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The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers

18 Ways To Ensure A Unified Brand Experience From The Whole Company

Privacy rules blur mobile ROI, pushing marketers toward first-party data and contextual targeting

Branch Report Details State of Mobile Marketing

Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth

16 Strategies To Keep Your Team Ahead Of Trends And Culturally Aware

82% of marketers don’t feel confident in their attribution data

Admitad and Branch Discovery Ads Partner to Power Scalable App Growth with Smart Advertising & Attribution

New Research Details State of Mobile Marketing from Acquisition to Attribution

Performance Marketing Insider: Lost In Data: Why Marketers Don’t Trust Attribution And Measurement

Leader Spotlight: Hiring for curiosity, not just credentials, with Irina Bukatik

The next generation of AI-dominant retailers are being decided today

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