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Don’t be a User Loser: Actionable Acquisition and Retention Strategies from Spotify, Starbucks, and More

Podcast
How do you turn casual browsers into loyal app users? Host Nick Ippel, Director of Partnerships at MoEngage, sits down with Reed Kuhn, Head of Business Strategy at Branch—and a former professional gambler. Reed shares his unique "macro view" on user acquisition, revealing the most common mistakes brands make, why metrics like Average Order Value can be misleading, and how to truly master the long game of customer lifetime value. Stay tuned in for actionable strategies from brands like Spotify and Starbucks.

What Not to Do: Lessons from Consulting Hundreds of Apps

Podcast
All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve cells. Because let’s be honest, trial and error is great… until it’s your budget on the line.