Mobile Deep Linking and Attribution Resource Center

Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama – Mastering the Arts of Product Leadership and Management

Podcast

In this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital…

Senior Product Manager at Expedia Group: Mickey Noworyta – Powering Up Product Growth Through Data and Technology

Podcast

In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product…

Experience Transformation Leader at Citizens Bank: Deepak Nair – Leading a Winning Digital Transformation Strategy in the Banking Sector

Podcast

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital…

Chief Medical Officer at Ovia Health: Leslie Saltzman – Driving Growth in the Healthcare Industry

Podcast

In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to…

VP of Growth at Acorns: Anthony Scarpaci – Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

Podcast

In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.

Growth Marketing Team Lead at Zalando: Mariana Kuiken – How to Leverage Disruptive Marketing Trends

Podcast

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance…

Product Lead at ZipRecruiter – Mobile Product Management Foundations

Podcast

Akio joins us to discuss how ZipRecruiter increases organic growth and enhances experience with user acquisition for mobile apps.

CEO of ZEDGE: Jonathan Reich – Personalizing Your Phone Through Featured Digital Content

Podcast

Jonathan joins us to discuss how ZEDGE builds innovative marketplaces and games around digital content.

Miguel Navarro – How to Build a Conversational AI for the Human Experience

Podcast

Conversational AI allows customers to interact with your apps as they would with other people, resulting in a better customer experience.

Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind – Driving Business Innovation and Performance Through Mobile App Growth Initiatives

Podcast

"If you want to ensure that your product will be adopted, take your customer along and involve them from the beginning of development."

VP of Product at Bonusly: Andrew Brinkman – How to Build and Scale a Top-Rated Product

Podcast

"If you have a transparent, collaborative, reinforcing company culture, you're going to build a better product"

Katherine Kelly, VP of Higher Education Marketing at Handshake – Enhancing Career Opportunities Through Mobile Software

Podcast

Before the pandemic, most recruiting was based on in-person interaction, but things changed, and companies like Handshake had to adapt.

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Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama – Mastering the Arts of Product Leadership and Management

Senior Product Manager at Expedia Group: Mickey Noworyta – Powering Up Product Growth Through Data and Technology

Experience Transformation Leader at Citizens Bank: Deepak Nair – Leading a Winning Digital Transformation Strategy in the Banking Sector

Chief Medical Officer at Ovia Health: Leslie Saltzman – Driving Growth in the Healthcare Industry

VP of Growth at Acorns: Anthony Scarpaci – Testing, Measurement, and Incrementality: The Pillars of Marketing Growth

Growth Marketing Team Lead at Zalando: Mariana Kuiken – How to Leverage Disruptive Marketing Trends

Product Lead at ZipRecruiter – Mobile Product Management Foundations

CEO of ZEDGE: Jonathan Reich – Personalizing Your Phone Through Featured Digital Content

Miguel Navarro – How to Build a Conversational AI for the Human Experience

Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind – Driving Business Innovation and Performance Through Mobile App Growth Initiatives

VP of Product at Bonusly: Andrew Brinkman – How to Build and Scale a Top-Rated Product

Katherine Kelly, VP of Higher Education Marketing at Handshake – Enhancing Career Opportunities Through Mobile Software