Provide web visitors with a quick and seamless pathway into relevant app content
Drive app acquisition
Leverage your website to prompt new downloads, without relying on expensive app install ads.
Deliver experiences that convert
Increase your web-to-app conversion rate by using personalized app banners.
Increase app engagement
Guide customers from your website into your native app for longer, more valuable sessions.
Seamless, personalized experiences
- Target your audience with behavioral and contextual parameters
- Route users from the web to the same content in your app with deferred deep linking
- Optimize your banner creative and copy with A/B testing tools and liquid tags
- Easily edit smart banner templates with WYSIWYG and CSS editors
- Launch smart banner campaigns on your schedule
- Leverage a pre-built, customizable library of smart banner templates
Attribution and analytics
- Pass referring attribution data through the smart banner flow
- View Journeys performance right in the Branch dashboard
- View down-funnel events, conversion rates, and long-term trends, broken down by campaign, device type, OS, and more
From our customers
By leveraging Branch’s web-to-app smart banners, our marketing team finally has an efficient way to help our web customers discover or re-engage with our app. The level of customization Journeys offers allows us to constantly test and improve our approach.
Senior Traffic Manager, La Redoute
Branch helps us convert our website into a source of new app downloads and purchases. With the help of Branch Journeys, we can show personalized banners on the mobile web to increase our web-to-app conversions.
Head of Digital Marketing, 6thStreet
Our goal at Omio is to provide the most value to our users, by creating a mobile-first, frictionless travel experience. With Branch, we seamlessly guide users from web to app with multiple personalized assets through deep linking in an effortless way.
Senior Online Marketing Manager, Omio
How it works
Create a new Journeys banner to build your audience based on activity, referring site, operating system, and more.
Select from a library of templates that can be customized with CSS or our WYSIWYG editor – find inspiration with this collection.
Choose to start your campaign at your convenience.
Measure the results of your smart banner performance in the dashboard.