BRANCH PRODUCTS

Build once, link anywhere, measure everything

Linking and attribution for omni-channel brands

Solve every edge case, measure every touchpoint

Enjoy reliable links and deduplicated, accurate attribution across paid, owned, and earned channels

Links that just work

Deliver the best user experience with powerful marketing links and QR codes that maximize conversions on every platform and every channel.

Attribution for everything

Capture every customer engagement across any channel, platform, and operating system (OS) to optimize your campaigns and maximize return on investment (ROI).

Explore Branch solutions

BRANCH PERFORMANCE

Turn dollars into loyal users

Unlock deeper insights to fully measure the impact of your advertising efforts. Get accurate and unbiased data, even when the path to conversion is long and complex. Don’t only measure your campaigns; improve performance with accurate attribution, cross-platform measurement, and privacy-centric tools, for better ROI and optimized ad spend across digital channels. Provide a seamless ad experience for your users, leading to higher campaign ROI with reliable deep linking for your ads, including deferred deep linking through install.

Learn more about Branch’s Performance product

Ads attribution

Measure and improve ad performance across every device and platform

Cost data insights

Centralize your cost data to understand true campaign ROI

Household measurement

Measure cross-device impact to enhance the effectiveness of your connected TV (CTV) campaigns

Privacy-centric ads measurement

Build a resilient and compliant attribution approach that delivers insightful measurement

Audience building

Leverage omni-channel data to build custom audience groups

Fraud protection

Prevent wasted ad spend with superior fraud protection

SKAdNetwork support

Run successful iOS campaigns with privacy-focused attribution

Ad partner integrations

Partner with all major ad networks and certified self-attributing networks (SANs)

BRANCH Engagement

Maximize conversions from owned and organic channels

Unlock new opportunities for app acquisition and engagement with seamless customer journeys across owned and organic channels. Close the attribution gap for channels that were once hard to measure and optimize. Open new ways to grow your app with the data you need to understand the impact of every owned and organic touchpoint.

Learn more about Branch's Engagement product

Web

Convert web visitors into loyal app users with smart targeting and creatives

QR codes

Deploy QR codes designed to drive mobile app user acquisition and growth

Email

Increase engagement with a seamless bridge from email to app

iOS deferred deep linking

Solve the deep linking challenges of Private Relay on iOS

App previews

Show content previews to users before they install your app

Social links

Create pathways to your app from social channels

BRANCH Activation

Drive actions with branded short links and QR codes

Create branded, high-performing short links and QR codes that boost click-through rates and reinforce brand trust. Whether you’re launching a web or app-based campaign on social, SMS, or offline, Branch Activation makes it easy to generate short links and custom QR codes that drive users to the right content. It also makes it easy to improve your linking workflow with flexible link creation tools, link management solutions for scale, and real-time click and scan tracking. By making links smarter, shorter, and more impactful, Branch Activation turns every touchpoint into a brand-building opportunity.

Learn more about Branch's Activation product

Web linking

Shorten long URL web destinations in one seamless step

Link templates

Create templates to promote link governance and ensure consistent link behavior and reporting

Bulk management

Save time and effort with tools to create, manage, edit, and archive links at scale

Analytics

Get robust click and scan analytics and combine with other products in the Branch Growth Platform for end-to-end user journey visibility

Customization

Brand your QR codes and links and customize your domain to promote trust, all within a seamless interface

Custom domains

Create branded links using your own custom domain to promote trust and CTRs

ENTERPRISE-GRADE

Unified tools and expert support

The mobile world is full of chaos. Equip your team with the tools to deliver consistent, high-quality experiences across channels, from tools to govern your links to tools that provide secure data management and privacy compliance. Connect and unify your data, eliminate manual work, and get access to guidance and advice from our experts working as an extension of your team, dedicated to helping you achieve your mobile growth goals.

Learn more about why enterprises choose Branch

Data exports

Import and export your Branch data everywhere

Link management

Save time and reduce cost with quick link templates, bulk creation tools, and advanced analytics for links at scale

SEO app attribution

Better optimize and measure organic search ROI

Partners

Benefit from a global network of partners across the mobile ecosystem

Customer experience

Maximize value with hands-on industry expertise and guidance from Branch

Security and privacy

When you work with Branch, your data is yours

Branch solutions drive customer results

Over 100,000 companies — from startups to Fortune 500 brands — have chosen Branch to grow their business, improve their customer experience, and optimize campaign performance.