A+E Networks Optimizes Campaign Performance and Measurement Efforts with Branch and Horizon Media

A+E Networks is a global content company with a portfolio of media brands including A&E, The HISTORY Channel, and Lifetime. The content runs across linear TV, web, app, and more recently, OTT platforms like Amazon Fire TV, Samsung TV, and Roku.

A+E Networks wanted to enhance their capabilities to track ad spend and downstream events across OTT.

A+E Networks partnered with Branch to implement the Branch Amazon Fire SDK into A&E, The HISTORY Channel, and Lifetime Amazon Fire apps. In conjunction with Branch’s Amazon Ad Partner solution, A+E Networks was able to gain visibility and better track their campaign downstream events.

  • 78% decrease in cost per performance
  • 76% decrease in cost per optimization