Industry
Technology
Year founded
2017
About Toters
Toters is a leading on-demand delivery platform that delivers food, groceries, and everyday essentials across Lebanon and Iraq. With a massive user base in the region, the app is central to how customers discover products, place orders, and come back for more.
Challenge: Connecting performance across every touchpoint
By 2024, Toters was running campaigns across paid media, email, WhatsApp, affiliate partnerships, and even offline channels like QR codes on flyers. Each channel brought in traffic, but the experiences weren’t connected. Users clicking an email promotion landed on a generic app store page instead of the specific offer, for example. QR code scans on flyers didn’t route existing users directly into the app.
Toters needed a solution to connect every click to the right in-app experience and measure performance across the full journey, from first touch to registration to repeat orders.
Solution: A unified mobile strategy
Toters worked with Branch to build a connected experience across every marketing channel. The approach centered on two capabilities: deep linking to control where users landed, and attribution to measure what was actually working.
Branch deep links replaced generic app store pages with direct routes to the right in-app content. Now, a user clicking an email about a grocery discount would land on that exact promotion in the app. Someone scanning a QR code on a flyer would go straight to the registration screen. And a lapsed user tapping a WhatsApp message would open directly to their personalized offers.
This solved the fragmentation problem. Instead of losing users at the app store, Toters could guide them to exactly what they were looking for, whether they needed to install, reinstall, or simply open the app.
Next, Branch attribution gave Toters visibility across the entire journey. The team could see which channels were driving installs, which ones brought back lapsed users, and which campaigns converted the most registrations. For the first time, they had a complete view of campaign and channel performance.
Branch Predictive Aggregated Measurement (PAM) filled in gaps where user-level tracking wasn’t available due to privacy settings. Using aggregate data and predictive modeling, PAM provided attribution insights for opted-out users across paid channels — without compromising privacy standards.
With deep linking and attribution working together, Toters had the foundation to run a coordinated growth strategy across paid media, CRM, affiliates, and offline channels.
How Toters built its growth engine
Toters put that foundation to work across every channel in its mix. For the first time, the team had a single view of what each one was driving.
Email: The registration powerhouse
Email emerged as the most effective channel for driving registrations. By adding Branch deep links to newsletters and lifecycle campaigns, users landed directly on the registration screen instead of a generic homepage.
Over five months, email drove over 80,000 completed registrations, making it Toters’ single most powerful channel for converting new users.
Connecting offline and digital experiences
Toters proved that deep linking works beyond digital channels. QR codes on physical flyers and offline promotions drove thousands of app opens, successfully bridging the gap between physical marketing and in-app experiences.
Partner and affiliate transparency
Branch attribution gave Toters clear visibility into partner performance, showing exactly which partnerships drove value and where to invest next.
Results: From installs to habit-forming engagement
Within one year, Toters saw massive growth across every metric:
- App opens increased by 503%, showing users weren’t just installing the app but coming back regularly and engaging consistently.
- Registrations grew 147%, giving Toters a growing base of known users it could market to over time.
- Reinstalls jumped 63%, proving that reengagement campaigns were successfully bringing lapsed users back.
With Branch, Toters moved beyond measuring just installs. The team could see the full journey — from first click to registration to repeat engagement — and optimize every step.
“Branch has helped us expand our potential in engaging with customers and focus on the importance of creating a cohesive journey across our mobile and app platforms. The support we have also seen from Branch is a true testament to a long-lasting partnership.”
Anthony Azzi
Performance Manager
“Branch gave us the clarity we needed to connect the dots across our growth channels. For the first time, we weren’t just driving installs but were seeing how each interaction contributed to engagement and long-term value. That shift allowed us to build experiences that truly resonate with our customers.”
Omar Hajal
CVM Team Lead
