Blogs

Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch.

Looking for a Firebase Dynamic Links alternative? Compare three migration paths and learn why purpose-built deep linking platforms offer the best results.

Android smart app banners help convert mobile web visitors into app users by enabling app detection, deep linking, attribution, and optimized user journeys across browsers.

AI changed how people find things, but measurement hasn’t caught up. Branch’s Adam Landis and Victorious’ Jason White break down the gap and what marketers can actually do about it.

Discover how modern mobile app user acquisition strategies connect channels, measurement, and retention to drive sustainable growth, maximize LTV, and improve marketing efficiency.

Branch Monster Factory is a developer demo app for exploring the Branch SDK hands-on. The latest version adds gamified challenges, an onboarding flow, and production-grade sample code. Available now on iOS and Android.

Branch analyzed 105M+ paid install claims and found five structural inefficiencies costing UA teams millions. See what duplicated claims, misattribution, and misallocated spend are worth on a $10M budget.

Fintech apps pay some of the highest CPIs in mobile, making them a prime target for install fraud. This guide breaks down the most common attack vectors and what effective detection looks like.

Scaling Apple Ads performance means connecting search intent, ASO, and post-install measurement. Here’s how a full-funnel approach drives stronger, more sustainable growth.