Blogs

Learn how to fix the three biggest leaks between loyalty intent and loyalty revenue with deep linking, smart banners, and tracked QR codes.

Three insights from 600+ B2C marketers on what breaks when teams scale: attribution gaps, underused mobile channels, and cross-team friction shaping 2026 strategies.

Google has transformed the way four generations of internet users learn and discover information. For the last 20+ years, “Google it” has been synonymous with finding answers. But that’s all changing.

Branch and TikTok have teamed up to give you deeper performance granularity for TikTok Smart+ campaigns directly in the Branch Dashboard.

Savvy mobile growth teams embrace testing and experimentation to achieve optimal results but know when to drop something that isn’t working. Check out these best practices for your test-and-learn culture.

Mobile marketers must look beyond the next email push and focus on creating real value that sticks with users. See how leading brands are building lasting retention.

2025 didn’t follow a predictable script. AI summaries and recommendations started shaping how people find brands and apps. App and web journeys continued to intertwine. Some long-expected platform and privacy changes stalled or shifted course.

We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.