DEEP LINKING
Land every user where they expect to go
Take the complexity out of link routing on any device, platform, or browser, with or without the app.
Trusted by 100,000 brands since 2014
what it solves
Never let a click lead to a dead end
Branch provides deep linking infrastructure you don’t have to build or maintain and turns each click into a path to conversion.
core capabilities
Deep linking infrastructure built for enterprise scale
Self-serve for marketers, full control for developers
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
One Link That Works Everywhere: How Storygrounds Scales Its Creator Ecosystem
“Branch is a key part of how we scale our creator ecosystem. We hand creators one link and it solves multiple problems at once. We can route fans to the right experience whether they’re on desktop or mobile, web or app. They don’t need to think about platforms or install flows, they just share and it works. That simplicity is what lets us focus on building great stories instead of managing infrastructure.”
Jil La Rue
Head of Production
30%
increase in click-to-user conversion
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Go beyond the link
Extend deep linking with tools to manage links at scale, resolve identities across devices, and measure results on every platform.
Link management
Create, manage, and analyze links at enterprise scale, without developer support.
Identity resolution
The cross-platform, cross-device identity foundation behind better measurement.
Cross-platform attribution
Connect touchpoints from every channel with conversions on any platform.
Frequently asked questions (FAQs)
Yes, Branch lets you use a branded custom domain for deep links, such as links.yourbrand.com. Once you configure the domain in Branch, every link you create carries your brand across campaigns and customer touchpoints.
Yes, your team could build deep linking in-house with iOS Universal Links and Android App Links, but keeping it working across every operating system, browser, app, and install scenario takes significant engineering work. Branch handles those edge cases for you and adds tools for link creation, routing, and testing.
If the app isn’t installed, a Branch deep link sends people wherever you choose, either to the App Store or Google Play or to a relevant web page. With deferred deep linking, users who install land on the specific content they originally tapped when they first open the app.
Yes, Branch deep links work in SMS and messaging apps like WhatsApp. Tapping a link opens the right content in your app if it’s installed, or sends people to a fallback like the app store or your website. Test your links in the messaging apps you use, since each environment handles links a little differently.
Yes, you can bulk-create Branch deep links with a CSV upload or templates in the dashboard, or generate them programmatically with the Branch Deep Linking API. Consistent link data and campaign tags carry across every link for clean reporting.
Branch maintains your deep linking infrastructure and adapts to platform and policy changes, so you don’t have to rebuild when iOS, Android, or browsers update. Branch’s Link Validator lets you check link behavior across scenarios and catch routing issues before a campaign launches.