Attribution
Prove what works with full-journey measurement
Capture every brand engagement across app, web, desktop, and offline and credit the channels that actually drive growth.
Trusted by 100,000 brands since 2014
What IT solves
Measurement you can build growth on
Deduplicate data across partners, channels, and platforms
Count every conversion once, with independent measurement you can trust.
Invest without install-biased measurement
See the true value of every channel by crediting the touch that drove each event.
See the full cross-platform journey
Unify fragmented journeys across devices and channels into one end-to-end view of how users convert.
Scale confidently with a clear view of ROI and LTV
Track total return on ad spend (ROAS) across channels and let AI surface the campaigns worth scaling.
Core Capabilities
Find what moves users to convert
Connect every touchpoint, from first click to conversion, across platforms and devices.
What makes branch different
Why teams choose Branch for attribution
Identity resolution
Built on signals from 3 billion+ daily devices, Branch’s Persona Graph provides a cross-platform, cross-device architecture for better matching, attribution coverage, and accuracy.
Contextualized journeys
As the industry-leading mobile measurement partner (MMP) for deep linking, Branch helps you land, engage, convert, and measure complex user journeys and handles more than 6,000 edge cases so links work and conversions get credited.
Paid, owned, and organic measurement
Branch treats organic and owned touchpoints as more than an accessory to paid, giving teams the measurement, and transparency, to drive growth across every channel.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“We went with Branch as our MMP because it had solutions beyond attribution, such as the ability to power quick links, email, and web-to-app customizable banners on our website. It’s what we rely on to create a best-in-class experience for our members.”
Kevin Chelak
Acquisition Marketing Director
“Branch’s solutions have been instrumental in driving our mobile app growth. By switching to dynamic, incentive-based smart banners, we’ve not only increased our app installs but also grown our app revenue significantly. And, the access to real-time app analytics and attribution data has helped us make quick, data-backed decisions.”
Shahzeen Rizvi
Digital Marketing Manager
Omni-channel MENA
“By leveraging Branch’s custom exports to feed our digital agency’s performance marketing tool, our marketing continues to become more efficient. We’ve looked at the data, and we’ve quickly realized that not only does the Shack App offer our guests a better experience, but their engagement and conversion rates were significantly higher — making mobile web journeys instrumental to driving digital success.”
Shannon Reilly
Senior Manager, Lifecycle Marketing
Frequently asked questions (FAQs)
The main attribution models are single-touch and multitouch. Single-touch models, like last-touch and first-touch, give all the credit to one interaction. Multitouch models, like linear, time-decay, and position-based, spread credit across several touchpoints. Branch uses last-touch by default, with options to attribute post-install events to the install touch and multitouch analytics to see assisted touches.
The best attribution model depends on your goals, but most mobile teams use last-touch as their primary model because it gives ad partners a consistent, verifiable standard. Pairing last-touch with multitouch analytics gives you the best of both, with clean crediting for partners and a full view of which channels influence each conversion.
How have privacy changes accelerated attribution challenges?
Privacy changes like Apple’s App Tracking Transparency (ATT), cookie restrictions, and platform data limits have cut the user-level signals marketers rely on to connect ads to conversions. Branch keeps measurement accurate with deterministic matching where it’s allowed, SKAdNetwork support, and Predictive Aggregate Measurement (PAM) to fill gaps for opted-out users, all within platform policies and user consent.
Branch deduplicates attribution for Meta, Google, and other SANs by pulling their self-attributing claims into the Branch platform and managing the attribution logic that accounts for the touchpoint priority, attribution windows set per partner, and attribution models applicable across all partners. When multiple networks claim the same conversion, Branch evaluates the attribution logic and timestamps to credit a single winner, so you don’t pay for or report the same install twice.
Yes, Branch aggregates ad cost data from your ad partners and reports on total cost, effective cost per install (eCPI), and return on ad spend (ROAS), and all other cost-related metrics in one unified dashboard. Cost data comes in through API integrations, email integrations, file uploads, or cost-on-links. Branch automatically combines cost data with revenue so you can see cohorted KPIs like D7 and D30 ROAS and LTV.
Yes, Branch tracks organic and unattributed traffic alongside paid, including installs and conversions from SEO and AI platforms, email, social, and other owned channels.
Branch integrates with every major ad network and media partner, including Meta, Google, Apple Ads, TikTok, and Snap, along with programmatic networks, connected TV (CTV) platforms, and niche publishers. Prebuilt integrations handle attribution, cost data, postbacks, and deep linking for each partner.