qr codes
Get the most out of every scan
Bridge the physical and digital worlds with branded QR codes that translate offline engagement into measurable app installs, conversions, and revenue.
Trusted by 100,000 brands since 2014
what it solves
The scan is just the start
Deep link users to the right in-app destination and connect scans with the engagement that comes next.
Connect offline channels to your app
Bring customers from storefronts, packaging, direct mail, print, and TV straight to your app or mobile web with deep linking.
Redirect codes whenever campaigns change
Update the destination or redirect logic behind a QR code at any time and keep the same code working as campaigns evolve.
See the story after the scan
Attribute downstream app activity and conversions to the QR code that drove them to see which campaigns and placements are performing.
core capabilities
The tools behind a smarter QR strategy
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
Max Fashion Drives Double-Digit Growth With QR Code Campaigns
“In my nine years in the industry, I haven’t seen another tool like Branch that can provide multiple layers of data insights for each customer. Branch is integral to our innovation, helping us elevate our marketing efforts and achieve our omni-channel business objectives.”
Sneha Chaudhary
E-commerce Manager
92%
increase in app installs
85%
growth in orders from QR code-driven installs
10%
decrease in customer acquisition costs
explore more
Turn every touchpoint into app growth
Extend QR code journeys across channels and devices, with measurement that connects each step.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
Cross-platform attribution
Connect touchpoints from every channel with conversions on any platform.
CTV attribution
Tie CTV performance to downstream conversions across every household device.
Frequently asked questions (FAQs)
You can assign a unique QR code to each offline touchpoint, such as a store, mailer, or flyer, and tag it with channel, campaign, and location data. When someone scans it, Branch records the click and sends them to the right place, using deferred deep linking to open the right page in your app after install. Branch then attributes installs, opens, sign-ups, and purchases back to the original scan, so you can compare offline performance alongside your digital channels.
Yes, you can easily customize QR code colors, logos, shapes, finder style, and more directly within the Branch Dashboard to create stronger brand continuity in your campaigns.
Yes, Branch QR codes move desktop visitors straight into your mobile app. Add a QR code to a Branch Desktop Banner, and visitors can scan it with their phone to open the matching content in your app, or install it first and land on that content when they open the app.
Yes. Branch offers over-the-top (OTT) and connected TV (CTV) support to help “win the second screen” and engage television audiences on their mobile devices.