Web to app
Turn web traffic into app action
Personalize the path from web to app and grow with the traffic you already have.
Trusted by 100,000 brands since 2014
What it solves
Give every web visitor a smarter path to your app
Target visitors, route them to the right in-app content, and track the results.
Grow your app without sacrificing web conversions
Route visitors to the app or the web, and control when and where each download prompt appears.
Bring existing app users back where they’re most engaged
Send visitors who already have your app straight to their saved carts and loyalty perks.
Keep the experience on brand from web to app
Make the move into your app feel like part of the visit with banners that match your site.
Core capabilities
Build contextual experiences that grab attention
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
IMDb Streamlines A/B Testing and Boosts App Downloads by 443%
“Working with Branch has been a top-notch experience. It stands out as some of the best technical support I’ve ever encountered when collaborating with another team. The responsiveness is unparalleled — rarely do I have to wait more than a few hours for a response. The most significant impact of Branch’s technology is the direct attribution, allowing us to measure the app install impacts accurately based on user actions taken on our website. It’s a game changer for understanding and optimizing our campaigns.”
Sean Fitzpatrick
Senior Product Manager, Growth
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Make every connection count
Connect every entry point to your app.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
QR codes
Turn scans from print, packaging, and TV into measurable app installs and conversions.
SEO and GEO attribution
Attribute app installs and in-app events to the search engine or AI platform that drove them.
Frequently asked questions (FAQs)
Branch web-to-app banners use deep linking to open web visitors directly in the matching content of your iOS or Android app. When someone taps a banner, Branch checks whether the app is installed and routes them to the right in-app page, or to the app store if they need to download it first.
When someone without your app taps a Branch Banner, you decide where they go. Send them to the right app store, where deferred deep linking carries their context through the install so they land on the product, article, or offer they were viewing on the web. Or set routing rules to keep them on your mobile site.
Yes, Branch lets you target web-to-app banners by page or URL, past web behavior, device, browser, and whether the visitor already has your app. That way a returning app user and a first-time visitor each see the prompt that fits them.
Branch lets you control where and when web-to-app banners appear, so you can prompt visitors when the app will serve them better and leave shoppers mid-checkout alone. A/B testing then shows which experiences grow app engagement while protecting your web sales.
Yes, Branch lets you fully customize web-to-app banners and A/B test creative, messaging, and targeting. Build in the drag-and-drop editor or edit the HTML and CSS directly, save branded templates, and let Branch automatically route traffic to the higher-performing banners.
Branch measures web-to-app banner results by attributing installs, opens, and downstream conversions to each banner creative. You can compare banner performance against your other acquisition channels in one report to see which experiences and audiences drive the most value.