SEO and GEO attribution
Connect organic and AI search to conversions
Measure app discovery and acquisition from traditional search and AI platforms, including ChatGPT, Claude, Perplexity, and Gemini.
Trusted by 100,000 brands since 2014
WHAT IT SOLVES
Track the installs your organic channels already drive
Attribute opens, installs, and in-app events to the search engines and AI platforms that drove them, so you can see which content converts.
cORE capabilities
Built to carry users from search and chat into your app
Banners
Create a personalized path to your app for your most valuable users with Branch Banners that use search context, behavior, and intent.
Web-to-app attribution
Connect installs and in-app events back to the search or chat that drove them with cross-channel, cross-device attribution.
Multitouch analytics
Visualize every touchpoint leading to an install or event, and how paid, owned, and organic channels work together to influence a conversion.
Integrations
Take your organic data anywhere
Send unified journey data into Braze, Iterable, Segment, mParticle, or a data warehouse, through APIs, webhooks, or scheduled exports.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“Branch provides us with accurate attribution, seamless deep linking, and a unified view of user journeys across paid and organic channels. The ability to measure SEO-driven acquisition has significantly improved our understanding of user behavior and campaign performance. These insights help us optimize investments, enhance user experiences, and drive scalable growth for Airtel Xstream Play.”
Aditya Rathore
Growth & CLM
“SEO drives millions of dollars in value for brands. Being able to further prove SEO’s value and ROI in the context of mobile app engagement is critical. Unlocking the mobile app ecosystem for SEO is an important challenge, and we’re excited that Branch can help solve this by accurately measuring and attributing organic search to in-app activity.”
Jason White
Head of SEO
“We’ve been able to drive a significant increase in revenue and app engagement with Branch’s email solution. And with Branch’s cross-platform data, we have more visibility into user behavior and can send personalized emails based on that behavior.”
Renee Liu
Operation Manager
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From search to app and beyond
Turn organic and AI-driven traffic into measurable app engagement with deep linking, web-to-app, and cross-platform attribution.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
Web attribution
Measure web, desktop, and web-to-app journeys, and connect every visit back to the campaign that drove it.
Identity resolution
The cross-platform, cross-device identity foundation behind better measurement.
Frequently asked questions (FAQs)
Generative engine optimization (GEO) helps your brand and content show up in answers from AI assistants like ChatGPT and Gemini, where more people now start researching products. GEO app attribution measures what happens next by connecting AI-driven visits to app installs and conversions. Branch’s attribution solution for SEO and GEO credits conversions to supported AI assistants and reports them separately from traditional organic search.
When someone arrives from a supported search engine or AI assistant, Branch attributes their installs and in-app conversions to that source under separate Organic Search and Organic Chat Agent channels. It also captures the originating URL, so you can see which page drove the conversion. For paid AI acquisition, Branch attributes ChatGPT Ads installs and post-install conversions across app, mobile web, and desktop, and forwards eligible conversion events to OpenAI’s Conversions API to support campaign optimization.
Branch attributes installs and conversions from:
- Search engines: Google, Bing, Yahoo, DuckDuckGo, Naver, Daum, and others
- AI chat agents: ChatGPT, Google Gemini, Claude, Microsoft Copilot, and Perplexity
Search-driven conversions appear under Organic Search and AI-driven conversions under Organic Chat Agent, each with originating-URL data so you can see which content drove results.