BRANCH Industry benchmarks
See how you stack up to top apps in your vertical
Industry Benchmarks compares your performance against vertical peers to identify channel-level trends, opportunities, and targets.
Get the context your marketing strategies have been missing
Identify trends and opportunities
Get a market-wide view of paid and organic install share, channel mix, and click-to-install (CTI) data.
Analyze competitive insights
Benchmark your performance against vertical peers with side-by-side comparisons.
Justify optimization strategies
Make informed budget allocation decisions backed by on-demand market data.
Without context, even strong performance is just a number
You’ve had the measurement data, but not the context to make sense of it. Is your CTI low, or is that just the market? Are you over-indexed on paid? Are your peers winning on organic channels you’re not investing in? Branch Industry Benchmarks provides vertical-specific insights that compare your performance to actual peers, not a catch-all category.
VERTICAL SPECIFICITY
Vertical granularity beyond gaming
Most platforms sort benchmark data into gaming and non-gaming. Branch provides benchmarks across 14 verticals, including retail, healthcare, fintech, travel, lifestyle, food and beverage, and more.
FULL CHANNEL COVERAGE
Paid and organic benchmarks
See competitive insights across both paid networks and owned channels. Other tools cover one or the other; Branch gives you the full picture.
GRANULAR BY DESIGN
Network and channel breakdowns
Your budgets and strategies are set at the network and channel level, so your competitive insights should be too. Branch surfaces benchmarks at that same granularity so you can optimize where it counts.
*Benchmark data is based on aggregated, anonymized data, and is shown only where sufficient data is available. Benchmarks are intended as contextual information and are not a guarantee of partner or campaign performance.
Frequently asked questions
Branch Industry Benchmarks supports 14 verticals, including entertainment, fintech, food and beverage, gaming, healthcare, lifestyle, marketplaces, news media, retail (fashion), retail (non-fashion), telecom and utilities, tools and productivity, traditional finance and insurance, and travel. Each vertical is evaluated daily to ensure verticalized data meets technical safeguards and minimum threshold requirements.
Branch Industry Benchmarks’ data is derived from the same first-party data that powers Branch attribution. We apply technical safeguards to protect customer’s proprietary strategies and identities.
Branch Industry Benchmarks protects sensitive customer data by aggregating and surfacing median values. This prevents individual apps, brands, and strategies from being identified. To protect anonymity, Branch applies minimum threshold requirements to verticals. Data that doesn’t meet these thresholds does not get surfaced.
Branch’s Industry Benchmarks delivers daily, verticalized competitive insights so marketers can compare app performance against real industry peers.
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