Data & Analytics
Take action with insight-ready analytics
Make smarter decisions with data that covers your full marketing strategy. Analyze ROI, assisted touchpoints, and competitive benchmarks all in one platform.
Trusted by 100,000 brands since 2014
What IT solves
Stop digging, start acting
Measure ROAS and LTV across every channel
Connect spend to revenue and down-funnel events at the creative, keyword, and search URL level.
Analyze every touchpoint across any channel
Go beyond last-touch to see how paid, owned, and organic channels contribute to a conversion.
Customize reporting to fit how your team works
Build the segments, metrics, and dashboard visualizations that answer your team’s questions.
Surface insights instantly
Get answers quickly with AI-powered insights that proactively point out performance highs and lows.
Core capabilities
Data you can act on
Compare owned, organic, and paid performance with comprehensive channel data that works for your team and with your tools.
What makes branch different
Back every decision with data you can defend
Credit that reflects true value
Attribute every event to the touchpoint that drove it so your reports show what each channel and campaign contributes.
Transparent attribution
Follow the logic behind every attribution decision and compare network-reported data with independent measurement, side by side.
Contextual benchmarks
Compare your performance with peers by network and channel, across paid and organic.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“We track down to the ad level, tracking which shows are working for which audiences to get them back to being Daily Active Users and then double down on that as we grow. We could not have done that without Branch turning a black box into something we have control over.”
Jason Elk
Head of Digital Performance Marketing
“Branch’s solutions have been instrumental in driving our mobile app growth. By switching to dynamic, incentive-based smart banners, we’ve not only increased our app installs but also grown our app revenue significantly. And, the access to real-time app analytics and attribution data has helped us make quick, data-backed decisions.”
Kapil Gera
Lead, Growth & Online Acquisitions
“No one gives you a pat on the back for increasing click-through rates or app downloads. It’s about translating the analytics into real business outcomes, and that’s where Branch comes in. Branch helped us understand where we were hitting a ceiling on growth, so we could deploy our budget where it actually moved the needle.”
Rahul Mishra
Head of Performance & CRM
Frequently asked questions (FAQs)
Branch sends deduplicated data to your warehouse, CDP, and marketing tools through turnkey integrations, APIs, webhooks, and CSV exports. Choose the method that fits your stack.
Industry Benchmarks compare your marketing performance with peers in your vertical, including install share, channel mix, and paid versus organic performance at the channel and network level. Branch supports 14 different verticals for benchmarked data.
How does Branch deduplicate data across channels and partners?
When several ad networks claim the same conversion, Branch compares their claims, applies relevant attribution windows and rules, and credits the conversion to the true last-touch partner. Branch shows which attribution method it used for each conversion, which partner earns credit and why, and what each network reported. On iOS, Branch unifies SKAdNetwork (SKAN) and non-SKAN reporting in a single view without double counting.
AI-powered insights proactively flag performance anomalies and interesting insights that need your attention, so you can find what matters without digging through reports. The Branch MCP connects to your AI tools so you can analyze your data where you already work.
Branch supports GDPR and CCPA and is HIPAA eligible. For highly regulated industries like healthcare, Advanced Compliance sends your data to an isolated endpoint that hashes and anonymizes personally identifiable information. Branch also uses privacy-safe attribution models to measure users who opt out of tracking.
No. Branch shows your performance in dashboards and visualizations your whole team can read. You can also use plain language questions to quickly get data insights from Ivy, Branch’s integrated AI. If you prefer to use your own tools, you can use Data Exports to pipe data into your data warehouse, analytics tool, or CDP of choice, or connect to the Branch MCP.
Branch cohort reporting groups users by when they first installed your app (app install acquisition date), or when they came back after being inactive (web and app sessions used for reengagement date). It then shows how each group behaves over time, such as how many keep using the app and how much revenue or add to carts they generate. This lets you compare groups side by side and see which campaigns bring in users that continue to engage and complete down-funnel events.
Custom events let you track actions that matter to your business, such as completing a tutorial or adding an item to a wishlist. You can break them down by campaign, channel, and other granularities, and send them to your other analytics tools.
Branch keeps aggregated reporting metrics for up to 24 months and postback records for seven days.