CTV ATTRIBUTION
Prove CTV’s impact across every screen
Tie connected TV (CTV) engagement to conversions on mobile, web, and desktop with household-level attribution.
Trusted by 100,000 brands since 2014
What it solves
Turn CTV into a true performance channel
Connect CTV and over-the top (OTT) viewers to every device in their household and attribute cross-device conversions back to your ads.
core capabilities
Built for how CTV and OTT conversions actually happen
Household-level attribution
Attribute TV-to-TV, TV-to-web, and web-to-TV conversions to CTV ads across every device in the household.
Customizable attribution windows
Choose a 1-, 2-, or 3-day window to give CTV credit for the conversions it drives hours or days after exposure.
Flexible integrations
Measure CTV everywhere with a software development kit (SDK), for easy setup and upkeep, or a server-to-server (S2S) connection to any platform.
QR code creation and tracking
Add QR codes to CTV creative so viewers can scan and continue on mobile, and tie every scan to the ad that drove it.
Multitouch analytics
Analyze how CTV influences user journey with dynamic visualizations that show every touchpoint leading to an install or conversion event.
ECOSYSTEM
Measurement that covers 95% of worldwide streaming
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
A+E Networks Optimizes Campaign Performance and Measurement Efforts With Branch and Horizon Media
“When we identified an attribution gap, Branch was interested in hearing about our challenge and was proactive in solving the problem. Implementing Branch tracking allowed us to measure and optimize results.”
Jen Taylor
VP Director of Digital Audience Development
78%
decrease in cost per performance
76%
decrease in cost per optimization
Exlore More
Connect CTV to the rest of your growth stack
Extend CTV measurement across mobile, web, and every household device.
Mobile attribution
Attribute every install and in-app event back to the campaign that drove it.
Cross-platform attribution
Connect touchpoints from every channel with conversions on any platform.
Identity resolution
The cross-platform, cross-device identity foundation behind better measurement.
Frequently asked questions (FAQs)
Connected TV (CTV) attribution connects ads that run on streaming TVs and devices to the actions viewers take afterward, like installing an app, starting a subscription, or making a purchase. Because those actions often happen on a phone or laptop, CTV attribution helps you prove what your TV spend actually drives and optimize your return on advertising spend (ROAS).
Branch attributes CTV ad impressions and clicks to the conversions that follow across every device in the home, including mobile, web, and desktop. If someone sees your ad on a smart TV and orders through your app on their phone later, Branch recognizes those interactions on the same home network, and credits that conversion back to the CTV campaign. Branch’s attribution windows set how long after an ad a conversion can still count, so only eligible CTV touchpoints get credit.
Yes, Branch measures same-device journeys, from a CTV ad to your CTV app, as well as cross-device ones. It also works in the other direction, showing how mobile ads drive engagement on CTV streaming platforms.
Branch-powered QR codes let viewers move from a CTV ad straight into your mobile app, where they can redeem an offer, place an order, or log in. Every scan is measured, so you can see which CTV ads drive app engagement and conversions.
Yes. Branch was the first mobile measurement partner to provide attribution for Roku campaigns. Through a partnership with MetricWorks, you can also pair Branch-attributed outcomes with Roku impression data to measure the incremental lift of your CTV campaigns.