Web Attribution
Convert web
traffic into
engaged app
users
Capture web, desktop, and web-to-app flows and connect every visit and app open back to the channel that drove it.
Trusted by 100,000 brands since 2014
What It Solves
Measure web influence through signal loss and cross-platform journeys
Move web visitors into your app and tie each visit to the installs and purchases that follow.
core capabilities
Connect web performance across every device and platform
INTEGRATIONS
Send your web data wherever you need it
Send web events to Braze, Iterable, Segment, mParticle, or your warehouse, so web data sits next to your mobile data in the stack you already use.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“Our success with Branch has changed how we think about driving app adoption. We had never used smart banners before, but the simplicity of execution and the strong results showed us that web-to-app strategies need to be a core part of our future campaigns.”
Tony Fong
Senior Marketing Manager, Owned Media
“We made a great decision to move our paid attribution over from Adjust. Leveraging Branch for attribution and deep linking across all of our channels allows us to track our web, email, and ad campaigns in one place.”
Marco Hülsmann
CTO
“We went with Branch as our MMP because it had solutions beyond attribution, such as the ability to power quick links, email, and web-to-app customizable banners on our website — it’s what we rely on to create a best-in-class experience for our members in order for our product to be successful.”
Kevin Chelak
Acquisition Marketing Director
Explore More
Web is only the beginning
Extend your measurement beyond the browser. Connect web visits to app installs, CTV exposure, and cross-device conversions in one accurate view.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
CTV attribution
Tie CTV performance to downstream conversions across every household device.
Cross-platform attribution
Connect touchpoints from every channel with conversions on any platform.
Frequently asked questions (FAQs)
Web attribution connects website visits and conversions to the marketing touchpoints that influenced them. By using tracking links, campaign parameters, integrations, and conversion events, attribution platforms like Branch helps you understand which channels and campaigns drive results. Branch extends this visibility across web and app so you can measure how marketing contributes to conversions even when customers move between platforms.
A marketing attribution platform should integrate with your website and app, advertising channels, analytics and data systems, and the tools you use to manage customer engagement. Depending on your needs, this may include ad networks, email and CRM platforms, mobile measurement tools, data warehouses, and conversion-event pipelines. These integrations help connect campaign interactions to meaningful outcomes and make it easier to compare performance across channels. Branch offers partner integrations, SDKs, APIs, webhooks, and data exports to support your measurement and reporting workflows.
Yes. Branch supports web-to-app attribution to help you connect web interactions to downstream app installs, opens, and conversions. For example, someone might click a campaign, explore a product on your mobile website, and then install your app to complete a purchase. Branch preserves the relevant campaign context and deep links users from a web interaction to the app experience.
Branch measures web and app activity with a cross-platform and cross-device attribution system, so each activity performed by a single user gets credited to a single source. When a customer clicks an ad on mobile web and converts later in your app, Branch carries the campaign data through that handoff and attributes the conversion once, to the touch that drove it, instead of logging a separate web touch and an organic app event. You get one deduplicated view of performance across paid, owned, and earned channels.
Browsers like Safari and Firefox block third-party cookies by default and limit how long some first-party cookies last, which shortens the window for connecting a website visit to a later conversion. Safari can also strip tracking parameters from links in certain contexts. Branch reduces the impact by carrying campaign data through its own links and using deep links to move users from web into your app, where measurement relies on the Branch SDK instead of browser cookies.
Web analytics tools help you understand what happens on your website, including page views, sessions, traffic sources, and on-site behavior. Branch focuses on connecting marketing touchpoints to conversions across channels and platforms, including journeys that move from web to app. Rather than looking just at website activity, Branch helps you understand which web campaigns drive app installs, engagement, and downstream outcomes.