SOCIAL TO APP
Turn social influence into measurable app growth
Create short, branded links for organic social campaigns that show you which posts, campaigns, and creators drive results.
Trusted by 100,000 brands since 2014
What it solves
Close the gap between reach and growth
Route users to the right app experience with short, branded links, and track the installs and engagement each click drives.
core capabilities
The infrastructure behind every share
platforms
Share anywhere your audience scrolls
Add Branch Links to organic posts and creator content to carry audiences out of walled gardens and into your app.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
Storygrounds Sees a 30% Lift in Click-to-User Conversions
“Branch is a key part of how we scale our creator ecosystem. We hand creators one link and it solves multiple problems at once. We can route fans to the right experience whether they’re on desktop or mobile, web or app. They don’t need to think about platforms or install flows, they just share and it works. That simplicity is what lets us focus on building great stories instead of managing infrastructure.”
Jill La Rue
Head of Production
explore more
Take app growth across channels
Extend social-to-app journeys to the other channels that reach your users.
Web to app
Measure web, desktop, and web-to-app journeys, and connect every visit back to the campaign that drove it.
Referral to app
Power refer-a-friend programs with links that take invited users to the right in-app moment.
SMS to app
Create branded, measurable SMS journeys that take users from a text straight into your app.
Frequently asked questions (FAQs)
To deep link from social media to your app, add a Branch Link to your post, bio, or creator content. When someone taps it, Branch opens the matching content in your app if it’s installed, or routes them to the app store and then to that content after install if it isn’t.
Yes, Branch lets you create short, branded social links on your own domain, so every link looks like a natural extension of your brand. Recognizable links also build trust with people deciding whether to tap.
Branch measures social-to-app performance by attributing installs, opens, and downstream conversions to each social link, then deduplicating across web, app, connected TV (CTV), and desktop.
Yes, Branch links work across organic social platforms, including TikTok, Instagram, Facebook, YouTube, Reddit, Snapchat, X, and Pinterest. Branch handles each platform’s in-app browser behavior so users land on the right destination.
Branch tracks creator performance by giving each creator, influencer, post, or campaign its own unique link. Every click ties back to the installs, engagement, and revenue it produced, so you can see which creators are worth more investment.