Referral to app
Make loyal users your next growth channel
Build seamless referral experiences that turn customers, creators, and advocates into drivers of app growth.
Trusted by 100,000 brands since 2014
what it solves
Your best users are your best marketers
When users share, friends land directly on the content they were sent, and you measure the installs and conversions that follow.
Give users a reason to share
Run brand-led referral campaigns with exclusive offers, limited-time bonuses, and promotional rewards.
Reward referrers for inviting friends
Send personal invites with share links and reward the referrer, the new user, or both for valuable actions.
Extend your reach
Give creators and influencers unique referral links and turn their audiences into an acquisition channel.
core capabilities
Turn advocacy into acquisition
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
How Storygrounds Scales Its Creator Ecosystem
“Branch is a key part of how we scale our creator ecosystem. We hand creators one link and it solves multiple problems at once. We can route fans to the right experience whether they’re on desktop or mobile, web or app. They don’t need to think about platforms or install flows, they just share and it works. That simplicity is what lets us focus on building great stories instead of managing infrastructure.”
Jill La Rue
Head of Production
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Build on your referral growth
Extend referral growth to the other channels that bring users into your app, and the attribution that measures them.
Social to app
Carry social audiences from post to product, and measure which content drives installs and conversions.
Email to app
Integrate with your ESP to turn email links into deep links that open your app and measure conversions.
QR codes
Turn scans from print, packaging, and TV into measurable app installs and conversions.
Mobile attribution
Attribute every install and in-app event back to the campaign that drove it.
Web to app
Measure web, desktop, and web-to-app journeys, and connect every visit back to the campaign that drove it.
Cross-platform attribution
Connect touchpoints from every channel with conversions on any platform.
Frequently asked questions (FAQs)
To build an app referral program with Branch, give users share links they can send to friends through SMS, email, messaging apps, or social. When a friend taps the link, Branch routes them to the right content in your app and attributes the install and conversions back to the person who shared it.
Branch tracks referrals by tying each share link to the person who sent it. When a friend installs, opens the app, or converts, Branch connects that activity to the original sharer, so you know exactly who drove each new user.
When a referred friend without your app taps a Branch Link, deferred deep linking carries the referral context through the install. They land on the content or offer they were sent when they first open the app, and the referral still credits the original sharer.
Yes, Branch passes referral data through the entire journey, so your app can reward the referrer, the new user, or both when they complete actions you choose, like signing up or making a first purchase.
Users can share Branch referral links anywhere they connect with friends, including SMS, email, messaging apps like WhatsApp, and social platforms. Branch routes each recipient to the right destination based on their device and whether they have the app.