FRAUD PROTECTION
Stop ad fraud before it costs you
Detect and block fraud in real time, before it affects attribution or ad spend. Test and scale new networks with AI-powered rules and user behavior analysis.
Trusted by 100,000 brands since 2014
what it solves
Fraud has learned to look like your real users
Block sophisticated ad fraud like bot traffic and SDK spoofing with AI-powered detection that builds new rules as patterns emerge.
core capabilities
Everything you need to stay ahead of fraud
7.5 billion
average daily events blocked
25%
of all events blocked
15%
increase in authentic visits
3 billion
devices processed daily
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“Branch has played an instrumental role in helping us acquire relevant users at scale and has helped us identify high-ROI digital channels. The team has also helped us in setting up fraud detection rules to ensure relevancy.”
Rahul Deorah
Head of Marketing
“Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board.”
Alex Macintosh
Product Manager, Growth
“To deliver the high-quality mobile experience our customers expect, we had to find a technology partner that could guarantee a seamless experience between platforms and the ability to help us identify and grow our user base. Branch is just that partner, and we have been extremely pleased with the results to date.”
Jason Isenberg
Global Head of Digital Consumer Experiences
explore more
Protect every dollar of growth
Fraud protection keeps bad actors out of your attribution data, but it’s only the start. Branch helps you measure what’s working and spend with confidence across every channel.
Mobile attribution
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
Identity resolution
Tie CTV performance to downstream conversions across every household device.
Data exports
Scale iOS performance and protect user privacy with unified, deduplicated reporting.
Frequently asked questions (FAQs)
Branch detects ad fraud by combining predefined Hygiene Rules, AI-powered pattern detection, and user-level behavior analysis. Ivy Intelligent Persona uses Branch’s identity graph of more than 3 billion daily devices to spot human-presenting fraud, and Ivy Intelligent Protection turns emerging patterns into new pre-attribution rules automatically.
Yes, Branch lets you build custom fraud rules using any signal in its attribution taxonomy. You can tailor detection to your app, user base, implementation, and risk tolerance, and use Tag and Block Mode toggles to determine when you’re ready to move a rule from tagging fraudulent traffic and events to blocking it.
Branch protects against common fraud types, including bot traffic, click injection, click flooding, install farms, SDK spoofing, and ad stacking. It also catches harder-to-spot threats like device resets and cross-platform anomalies by analyzing each user’s full touchpoint and event history for suspicious behavior. AI-powered detection adds new rules as new fraud patterns emerge.
Real-time fraud detection blocks fraudulent touches and conversions before they’re credited, while post-attribution detection analyzes traffic afterward to find patterns that are only identifiable with more data. Branch uses both, and every pattern found after attribution becomes a new pre-attribution rule that blocks it going forward.
Branch fraud protection won’t disrupt or negatively impact your campaigns. Every rule starts in Tag mode, where it flags traffic and shows the estimated impact before you switch it to Block. When Branch blocks a fraudulent touch, it credits the next valid touchpoint, so legitimate partners keep getting credit.