Branch vs. AppsFlyer vs. Adjust fraud protection
AI-powered fraud protection that keeps up with new threats
Dynamic Defense spots fraud in real time and builds the rules to stop it automatically. Unlike AppsFlyer and Adjust, it scores every fraudulent event and shows you what it blocked and why.
100,000 brands trust Branch to protect their spend
Branch Dynamic Defense
vs. AppsFlyer Protect360
vs. Adjust Fraud Prevention Suite comparison
Why teams choose Dynamic Defense
over AppsFlyer and Adjust
Rules that build themselves
Ivy Intelligent Protection analyzes traffic across the funnel, creates a pre-attribution rule the moment it spots an emerging pattern, and retires it once the threat fades.
Fraud scored on a spectrum
Quality Score places every event on a fraud-probability spectrum, so you can set thresholds that match your risk tolerance and preferences.
A full record of every change
Every rule, mode switch, and threshold change lands in a time-stamped activity log and audit trail, so you always know what changed and when.
Complete control over every rule
You decide where Dynamic Defense acts. Write your own rules, then tag or block at the partner, sub-publisher, campaign, or creative level.
Pre-attribution blocking
All blocking happens before attribution, so fraudulent touches never steal credit from the partners driving real growth.
Identity-based fraud recognition
Branch’s Persona Graph analyzes patterns across 3 billion+ daily devices, looking at accumulated behavior instead of isolated events. That fuller picture catches fraud other products miss.
Fraud protection across every network you advertise on
Catch fraud no matter where it shows up, from your biggest ad networks to the long tail of sub-publishers in your stack.
Catch patterns networks can’t see on their own
Dynamic Defense tracks behavior at the identity level, so a pattern that spans multiple networks and sub-publishers gets flagged as one threat, even when each network only sees its own isolated slice of the activity.
Tag or block at the level that matches the threat
Once Dynamic Defense detects fraud, you decide where to act. Tag or block by partner, sub-publisher, campaign, or creative, so you can shut down bad actors on one network without touching legitimate traffic on the rest.
Built for teams who can’t afford to guess
“Branch has played an instrumental role in helping us acquire relevant users at scale and has helped us identify high-ROI digital channels. The team has also helped us in setting up fraud detection rules to ensure relevancy.”
Rahul Deorah
Head of Marketing
Put fraud-free data to work
Attribution
Verified data means clearer return on ad spend (ROAS) and smarter budget decisions.
AI solutions
The same AI behind Dynamic Defense’s fraud detection, Ivy, also surfaces growth insights across your funnel.
Data exports
Pull your clean, deduplicated data into any warehouse or business intelligence (BI) tool, on your schedule.
FAQs
Branch Dynamic Defense performs post-attribution analysis every three hours and builds new pre-attribution rules automatically based on fraudulent patterns it identifies. Protect360’s AI runs weekly and suggests actions, but it doesn’t support automatic rule generation. Dynamic Defense also scores every event on a fraud-probability spectrum, where Protect360 uses binary flags, and keeps a full activity and change log that offers transparency Protect360 doesn’t.
Adjust’s Fraud Prevention Suite doesn’t offer AI fraud analysis or automated rule creation, and its rules cover installs only. Branch Dynamic Defense analyzes traffic and builds rules automatically every three hours, covers installs and in-app events, and scores every event on a fraud-probability spectrum instead of relying solely on a rule-based verdict.
You have the option to build custom fraud rules. You can also use Branch’s predefined rules that are designed to address the most common types of fraud. Ivy, Branch’s integrated AI, will analyze your traffic every three hours to build new pre-attribution rules as it spots emerging patterns, and it retires them when the threat fades.
Double-claiming can happen when every network claims credit it legitimately can, or when a fraudulent click gets credited as if it were real (which happens in nearly 20% of installs, according to a recent Branch analysis of $105 million in U.S. ad spend). Branch’s attribution logic deduplicates the first case, awarding credit once to the true last touch. Dynamic Defense handles the second by blocking fraudulent events before attribution is assigned and reassigning credit to the next valid touchpoint.
Yes, Dynamic Defense users can preview rules before they block traffic. Every rule starts in “tag” mode, so you see its estimated traffic impact before you switch to “block.”
Branch shows you why a network’s numbers and Branch’s numbers differ for a given conversion directly in the Branch Dashboard. Reasons can include another channel getting credit for the last touch, the conversion falling outside your attribution window, or Dynamic Defense blocking it as fraud.
Dynamic Defense responds to a new fraud pattern every three hours. Ivy continuously analyzes your traffic and builds a new pre-attribution rule the moment it spots an emerging pattern.
Yes. Every event gets a Quality Score rating it on a fraud-probability spectrum, and every rule, mode change, and threshold change is time-stamped in an activity log and audit trail. That gives you both a defensible number (what was flagged and why) and a defensible process (when and how it was enforced).
