Branch vs. AppsFlyer

Branch offers the most popular mobile linking and attribution solution among the top 200 apps.

We recently moved from AppsFlyer to Branch for our attribution and we’ve been very happy. Only Branch can ensure we have a holistic view of our users across the different channels and platforms.

Marie Huynh

Digital Marketing PM, Hipages

Why use Branch instead of AppsFlyer?

Lifecycle support

Understand the true drivers of user activity and foster growth at every stage of the user lifecycle with Branch’s solutions for acquisition, engagement, retention, and advocacy.

Weak or limited solutions for cross-platform user lifecycle stages beyond acquisition from paid ads.

Matching methodology

Know with 100% certainty when a user who clicks a link is guaranteed to be the same user inside the app.

Dramatically lower matching coverage that relies heavily on probabilistic matching methods.

Open-source SDKs

Know what you’re installing and see the code with Branch’s lightweight, open source SDKs.

Proprietary, closed source SDKs provide no insight into the code you’re adding to your app.

Unified dashboard

View iOS and Android platforms together in the Branch dashboard for a holistic understanding of performance.

Android and iOS dashboards are split, requiring tedious work to switch back and forth between the same app on different platforms.

Fraud protection

Accurately detect and block fraud with advanced insights and Branch’s built-in fraud suite, included for all ads customers.

Significant incremental charge for fraud protection beyond limited auto-blocking of known-bad IP addresses.

Web-to-app solution

Use Journeys smart banners to create and iterate a wide variety of pre-built templates with full audience segmentation and A/B testing, without complicated engineering work.

Static banners with limited customization and testing capabilities.

Organic search attribution for an app-first world

Measure the ROI and impact of SEO with insight into app opens and down-funnel events that come from organic web search results.

No solution for SEO attribution.

Deep linking solution for iCloud Private Relay

NativeLink™ delivers a reliable deferred deep linking solution that solves the impact of Private Relay without relying on an IP address; alternative solution of matching via an App Clip is also available.

Private Relay deep linking solution requires custom App Clip development.

Branch is the leading solution for mobile linking and measurement for omni-channel campaigns

Engagement

We built Branch to power world-class deep linked user experiences from owned and earned channels, unlocking new opportunities for app acquisition and engagement. By doing so, we filled an attribution gap for channels that were once hard to measure. We continue to open new ways to grow your app, and provide the data you need to understand the impact of every owned and earned touchpoint.

Learn more about Branch Engagement

Performance

We believe your measurement and attribution should give you more than just app install data. Our ad attribution solutions are designed to make sure you get accurate and unbiased data, even when the path to conversion is long and complex. Branch not only helps you measure your campaigns, but also improves performance. With reliable deep linking for your ads, including deferred deep linking through install, Branch leads to higher campaign ROI.

Learn more about Branch Performance

The Branch MMP dashboard with bar chart showing

FAQs

Does Branch have a fraud solution?
Branch’s advanced fraud solution detection is included for all customers, by default. Because of our cross-platform reach, Branch is uniquely positioned to provide fraud insights that incorporate data signals which other providers can’t match, thanks to customizable blocking rules and a robust, adaptive, machine learning system that can detect most fraudulent events with a high degree of accuracy. While there are plenty of fraud solutions on the market today, Branch has the scale and sophistication to spot fraudulent patterns that other fraud providers miss completely.
Does Branch support my ad networks?
Branch has integrations with every ad network you need and is committed to helping you bring any new partners onboard. Branch also has certification to provide attribution for network campaigns with official data from Meta, Apple Search Ads, Snapchat, Google, TikTok, and more.
Is Branch GDPR compliant?
Branch is fully compliant with GDPR standards worldwide, and we will continue to invest in industry-leading data privacy initiatives. Learn more about our GDPR compliance.
What kind of ongoing support can I expect?
Branch’s support team is renowned in the industry. Branch offers a dedicated support team, fast response times, and quality expert responses.
How is Branch pricing structured?
Branch offers transparent MAU-based pricing that supports your growth expectations.
Does Branch have an open-source approach?
Yes. Branch has very lightweight, open-source SDKs.

Any additional questions about the Branch platform?
Get in touch!

See why top brands are switching to Branch

At first, we implemented Branch for its excellent deep linking and tracking solution across all the paid and non-paid channels we use. But as apps became our most important source for business, we decided to switch to Branch as our complete app attribution partner because it addresses the challenges we face with app attribution, specifically web-to-app attribution.

Amjed Darweesh

Product Manager, Landmark

We chose Branch over AppsFlyer because Branch offered more powerful cross-platform attribution capabilities, and an easy-to-integrate referral tracking feature.

Alimpan Barua

Associate Vice President, Glowroad

Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board.

Alex Macintosh

Product Manager - Growth, Strava

We made a switch from AppsFlyer, as Branch helped us in tracking users across different platforms and providing a unified view of the consumer to us. This is definitely the next big thing in the world of attribution and marketing analytics.

Navin Sangwan

Marketing Manager, Limeroad