engagement
Make every owned channel a path to your app
Take users from click to app with deep linking built for more than 6,000 edge cases.
Trusted by 100,000 brands since 2014
What IT solves
Drive app growth from every channel you own
Carry each click into your app
Move users into your app with deep linking and deferred deep linking that survive browser switches, installs, and device changes.
Send users to the right in-app moment
Route users to the right discount, product page, or subscription option with experiences that keep context and convert.
Grow without ad spend
Reach and reactivate users through the channels you already own, including email, SMS, web, social, referrals, and QR codes.
Measure what each channel delivers
Attribute app opens, installs, conversions, and downstream revenue to the specific links and campaigns that drove them.
Core capabilities
Reach users wherever they engage with your brand
Use one deep linking foundation to send users from every owned and organic touchpoint into your app.
What makes Branch Different
Why teams choose Branch
Deep links that don’t break in the wild
Branch Links handle more than 6,000 device, operating system, and browser edge cases that break standard links, including social in-app browsers and iOS Private Relay.
Identity resolution as the foundation
Branch’s Persona Graph draws on signals from more than 3 billion daily devices to connect activity across platforms and devices. That foundation gives you better matching and broader attribution coverage.
One platform for every owned channel
Branch gives your whole team one platform for links, campaigns, and measurement. Deep linking, attribution, and analytics work from the same data across owned and paid channels.
6,000+
linking edge cases handled
2-3x
higher conversions than standard links
154%
more app installs with smart banners
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“Branch attribution has really allowed us to understand the entire digital journey of our users and how to continue to develop the app as well as inform mobile website related decisions. We worked with Branch to support our strategies across nearly all of our channels, with the goal of unifying our mobile experience across web and app, creating immediate results.”
Brooke Hartmann
Chief Product Officer
“By using Branch as a mobile measurement partner and linking platform, we can better understand which sources are driving the highest return and most efficient cost per install while simultaneously removing friction from our digital guest experience.”
Shannon Reilly
Senior Manager, Lifecycle Marketing
“Deep linking has turned our emails into a powerful channel to drive both app engagement and bottom line results. Branch powers our best-performing campaigns, driving a 6% click-to-order rate and a 30% app engagement rate from email.”
Max Mullen
Co-founder
Frequently asked questions (FAQs)
Branch links can carry context, such as the campaign, an offer, or a referral code, that your app uses to show the right discount, product page, or subscription option. With deferred deep linking, that context also survives the install, so new users see the same experience.
Universal Links on iOS and App Links on Android are the operating system standards for opening an app from a link. Branch links use those standards where they work and add handling for the cases they don’t cover, including deferred deep linking through installs, social in-app browsers, and device and browser edge cases.
How do I measure and increase mobile app engagement?
Teams measure app engagement with daily, weekly, and monthly active users, session length, and retention at Day 1, Day 7, and Day 30. To increase it, take users straight to the content they care about with deep links from email, SMS, web, and social, and give them a reason to return with personalized onboarding and relevant notifications. Branch shows which links and campaigns drive opens, installs, and revenue, so you can focus on the channels that improve your app engagement key performance indicators (KPIs).
Reach them on channels you already own, such as email and SMS, with a link that opens the app to something relevant, like a discount or a product they viewed. Branch deep links carry users straight to that content, and you can see which links and campaigns bring people back.
Branch links work in SMS, email, social media, and messaging apps like WhatsApp. If the app is installed, a tap opens it to the relevant content. If it isn’t, deferred deep linking carries the original context through the install so the user reaches the intended destination afterward. Branch links also attribute downstream conversions to the campaign or channel that drove them.
Yes. Branch supports referral programs with unique links that help you track which users bring new people to your app. When a friend clicks a referral link, Branch routes them to the app or app store and preserves referral context through installation. Your app can use that context to personalize the new user’s experience, apply referral codes, and connect referrals to the original sharer.
Yes. Branch lets you set routing logic that decides who goes where and when. For example, during a sale you can send existing app users straight into the app with a deep link and everyone else to your mobile web experience with a lightweight download banner, then save full install prompts for lower-pressure moments, like after a purchase. Branch’s web-to-app banners also let you control which visitors see a banner and where and when it appears, and you can A/B test banner designs and audiences to find the right balance between app adoption and web conversions.
Yes. Branch measures owned, organic, and paid channels in the same place, so you can compare email, SMS, social, referrals, and QR codes with your paid campaigns on opens, installs, and other conversions. Branch deduplicates credit, so each conversion counts once.