SMS To app
Make every SMS journey count
Create branded, measurable SMS-to-app journeys that take users to the right in-app content and connect every tap to the actions that follow.
Trusted by 100,000 brands since 2014
What It Solves
Don’t let a good text go to waste
Link SMS messages to the right in-app experience, and measure the conversions each campaign drives.
core capabilities
Turn every SMS into a path to conversion
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
Aha Connects SMS Engagement to App Growth
Aha used Branch Quick Links across SMS and other owned channels to deep link users directly to relevant in-app content and measure the actions that followed.
17%
subscriber growth from owned channels
10%
reduction in SMS and WhatsApp spend
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Grow your app with the channels you own
Extend SMS-to-app journeys to the other channels that reach your users.
Deep linking
Route and measure users across all devices, channels, and platforms with industry-leading matching accuracy.
Social to app
Carry social audiences from post to product, and measure which content drives installs and conversions.
Web to app
Convert web visitors into loyal app users with deep links that carry them from the browser to the right in-app screen.
Frequently asked questions (FAQs)
To deep link from SMS to your app, add a Branch Link to your text message. When someone taps it, Branch opens the right in-app content if they have your app, or routes them to the app store and then to that content after install if they don’t.
Yes, Branch deep links work in SMS and messaging apps on both iOS and Android. If the app can’t open, Branch falls back to your mobile website or desktop site.
If someone taps a Branch SMS link without your app installed, you choose where they go. Send them to the app store, where deferred deep linking carries their context through the install so they land on the intended content, or route them to your mobile site.
Yes, Branch supports custom link domains for SMS, so every link in your texts carries your brand. Recipients are more likely to trust and tap a link from a domain they recognize.
Yes, Branch SMS links can carry data like campaign, offer, or customer details to personalize what each person sees after they tap. Use it to tailor onboarding, promotions, and in-app experiences.
Yes, Branch tracks SMS campaign performance by attributing clicks, installs, opens, and conversions to each SMS link. You can compare SMS against email, push, and your other channels in one view.
No, marketers can create and manage Branch SMS links without engineering help once developers complete a one-time Branch SDK integration.