SKAdNetwork and iOS Measurement
Scale iOS with privacy-centric attribution
Fill the gaps that SKAdNetwork (SKAN) leaves behind with a single deduplicated view of iOS performance.
Trusted by 100,000 brands since 2014
WHAT IT SOLVES
Get better insights from every iOS user
Bring every iOS measurement method into one deduplicated, privacy-preserving view.
core capabilities
Every iOS measurement method, working together
BEYOND SKAN
Attribute more iOS installs with predictive measurement
Branch’s proprietary attribution model, Predictive Aggregate Measurement (PAM), measures the iOS users who opt out of tracking. PAM applies predictive modeling to aggregated data, with built-in privacy controls that protect individual identities, to give you granular, timely insight SKAN alone can’t provide.
118%
average increase in attributed installs with PAM vs. SKAN alone
40%
average reduction in missing attribution claims with PAM vs. SKAN alone
$750K+
increase in attributable revenue for a top-five QSR
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“We’ve seen impressive results with Branch Performance, particularly when it comes to iOS measurement. We’ve significantly reduced our reportable cost per action (CPA) in just a couple of months. Those types of improvements make a major impact on our business.”
Valissa Warren
Senior Digital Data Analyst
“Linking our campaigns to user actions like installs and subscriptions was challenging, particularly with the limitations of SKAN and the decline of cookie tracking. With Branch, we gain a comprehensive view of campaign performance and user pathways, enabling us to measure ROI and fine-tune our strategies. The deep linking integration has not only streamlined the user experience across devices but also delivered the actionable insights needed for data-driven decision-making.”
Mohammed Ogaily
VP Product
Explore More
More ways to measure
Combine SKAN data with mobile, web, and cross-platform attribution to understand what’s really driving growth.
Mobile attribution
Attribute every install and in-app event back to the campaign that drove it.
Cross-platform attribution
Connect touchpoints from every channel with conversions on any platform.
Identity resolution
The cross-platform, cross-device identity foundation behind better measurement.
Frequently asked questions (FAQs)
SKAdNetwork (SKAN) is Apple’s privacy-preserving framework for measuring iOS ad campaigns. When an ad drives an install, Apple sends delayed postbacks to the ad network with campaign details and conversion values, without exposing user-level identifiers. Branch’s SKAN Conversion Center helps you set up SKAN, map app events to conversion values, and view SKAN results alongside your other attribution data.
SKAN conversion values tell you what users do after installing your app, such as completing onboarding, making a purchase, or starting a subscription, without identifying anyone. SKAN 4.0 supports fine-grained values from 0 to 63 and coarse values of low, medium, or high, depending on Apple’s privacy thresholds.
Branch fully supports SKAN 4.0, including its three postback windows and coarse and fine-grained conversion values. In the SKAN Conversion Center, you can map events and revenue ranges, use conversion-value locking and anchoring, and analyze postbacks in Branch’s SKAN reporting. How much detail Apple returns still depends on its privacy thresholds.
When users opt out through Apple’s App Tracking Transparency prompt, apps can’t use their IDFA for cross-app tracking, which makes it harder to connect ads to installs and conversions. SKAN covers some of that gap with limited detail. Branch’s Predictive Aggregate Measurement (PAM) adds modeled, aggregated insights for opted-out users who would otherwise show up as unattributed.