Multitouch analytics
Analyze every touchpoint across any channel
Look past last-touch to see which channels start journeys, which assist, and which close across paid, owned, and organic.
Trusted by 100,000 brands since 2014
what it solves
See the influence behind every conversion
Visualize the full path to each install and event, including assisted touches, to guide budget decisions.
core capabilities
Power every path with identity, attribution, and analytics
INSIGHTS
Amplify your journey data with the power of AI
Pair multitouch analytics with integrated AI to spot performance shifts early and turn privacy-safe measurement into clear recommendations.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
How Toters Achieved Massive Growth Across Every Metric
“Branch gave us the clarity we needed to connect the dots across our growth channels. For the first time, we weren’t just driving installs but were seeing how each interaction contributed to engagement and long-term value. That shift allowed us to build experiences that truly resonate with our customers.”
Omar Hajal
CVM Team Lead
503%
increase in app opens
63%
increase in app reinstalls
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Credit every touchpoint that drives growth
Connect user engagement to installs, conversions, and spend decisions across every platform.
Industry benchmarks
Compare your marketing performance to peers in the same vertical, across channel and network-level data.
CTV attribution
Tie CTV performance to downstream conversions across every household device.
SEO and GEO attribution
Attribute app installs and in-app events to the search engine or AI platform that drove them.
Frequently asked questions (FAQs)
Multitouch attribution looks at every touchpoint a user interacts with before converting, rather than crediting only the last one. It shows how paid, owned, and organic channels work together across a journey. Branch’s multitouch analytics maps those paths across installs and in-app events, so you can see which channels start journeys, which assist, and which close.
Multitouch attribution works by connecting the sequence of clicks, impressions, and visits a user has across channels and devices before a conversion. Branch uses identity resolution to link those touches across web, app, CTV, and desktop, then visualizes each path. The benefit is a clearer view of which channels influence conversions, so you can invest in channels that assist as well as the ones that close.
Yes, Branch uses last-touch attribution by default for crediting conversions and layers multitouch analytics on top to show the full journey. Your attribution and partner billing stay consistent, and you still see how every channel contributes before the final touch.
Yes, Branch lets you create trackable links for influencer, affiliate, and creator campaigns so you can measure the traffic, app installs, and downstream engagement they drive. With Branch, you can use unique links and campaign tags to distinguish individual creators, partners, and promotions, then connect those interactions to app opens and conversion events.