platform
Link, measure, and protect on one platform
One identity foundation connects every journey, filters out fraud, and turns data into action.
Trusted by 100,000 brands since 2014
what it solves
Build growth on a foundation you can trust
Measure every journey, wherever it starts
Capture paid, owned, and organic journeys and connect them into one view of what drives conversions.
Safeguard your data and your budget
Block sophisticated fraud in real time before it reaches your reporting and keep sensitive data protected.
Turn data insights into faster action
Get AI automations and insights inside the platform and bring your data into the tools your teams already use.
core capabilities
Land, prove, protect, and act
Get everything you need to drive growth on one platform.
WhY BRANCH
What sets Branch apart
3 billion
devices processed daily
6,000+
deep linking edge cases covered
7.5 billion
fraudulent events blocked daily
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
“Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel. Branch has driven a large percentage of our installs and enabled us to provide smooth user experiences to delight and retain users — all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house.”
Alex Macintosh
Product Manager, Growth
“Our customers are focused on driving better user experiences across both mobile app and web, and the combination of Branch and Adobe helps them do this.”
Roger Woods
Director, Product Management
“The Branch team, company, and people we interact with on a day-to-day basis have continued to be incredibly solution-oriented, helpful, productive partners for us.”
Andrew Touchstone
Senior Director, Growth Marketing
Frequently asked questions (FAQs)
Branch offers software development kits (SDKs) for iOS, Android, React Native, and Flutter, plus plugins and wrappers for other frameworks. The Branch Web SDK covers your website, so links, banners, and events work across web and app.
Yes. Data Exports lets you set up automated exports to your preferred third-party analytics provider or data warehouse so link and engagement data sits alongside the rest of your reporting.
How does Branch handle compliance and data security?
Branch’s Advanced Compliance option is built for healthcare and other highly regulated industries. It sends your data to an isolated endpoint that hashes and anonymizes personally identifiable information as soon as it’s received, so you can measure engagement without sacrificing user privacy.
Privacy rules like Apple’s App Tracking Transparency (ATT) limit how much individual-level data is available. Branch adapts by using deterministic methods where possible, and privacy-safe, aggregated measurement and modeling for opted-out users.
Identity resolution gives you attribution data you can trust. Accurate match rates mean deep links actually land users where they should, and better attribution coverage and accuracy mean budget goes to the channel that actually drove the conversion you care about
Branch blocks fraudulent clicks, installs, and events in real time, so fake activity doesn’t get credit or distort your performance data. It combines rules you can customize with machine learning that adapts to new threats. Reports show what was blocked and why, so you can optimize against real users rather than bots.
Integration starts with setting up your Branch account and adding the Branch SDK to your app. After that, you can connect your website, ad partners, email service provider, and data feeds as you need them. Integration time depends on your team’s experience and how complex your app is. Branch works with your existing deep linking logic. Branch’s onboarding guide walks through each step with time estimates, and the Professional Services team can help with setup, QA, and go-live.
Yes. Admins decide who can see and change what in the dashboard. You can assign preset roles, from full admin to view-only, or create custom roles. Sensitive data and exports have separate permissions, and agencies can be given limited access. Branch recommends giving each person only the access they need.