BRANCH VS. ADJUST
Better attribution, bigger picture
Adjust gives you attribution, but stops there. Branch gives you the full picture: deep linking, unified measurement, and enterprise solutions the top 200 apps trust to grow.
100,000 brands trust branch
Owned, organic, paid.
Branch unifies it all.
Branch isn’t keeping up with the future of attribution. We’re building it.
Predictive Aggregate Measurement (PAM)
Privacy doesn’t mean flying blind. PAM delivers durable, privacy-first attribution without compromising user trust. On iOS, Branch reduces missing attribution by ~40%.
Cost imports
Ingest and automate cost imports from every ad network and channel. No messy CSV uploads, no patchwork dashboards. Just one accurate, real-time source of truth for spend, performance, and ROI.
Household measurement
Connected TV (CTV) and OTT ads drive mobile growth. Branch is the only provider that tracks cross-screen engagement to give you a complete picture of ROI across all devices.
Insights and analysis
Transform messy data into actionable insights with AI-powered analysis, unified views across every source, and customizable visualizations that show you what’s working.
Built for what you need now and what you want tomorrow
Stagnant tools lead to stagnant growth. Branch ensures you can tackle any challenge that comes your way with predictive models, privacy-ready measurement, personalized insights, and cross-platform linking. We listen ferociously to customer feedback so we can confidently deliver the best linking and attribution to meet your needs.
Top brands pick Branch
Cross-channel insights
Make every marketing dollar count. Branch gives you complete visibility across web, app, ads, email, SEO, TV, QR codes, and offline touchpoints to connect more conversions and understand your audience.
Future-proof measurement
SKAdNetwork (SKAN), AAK, Privacy Sandbox, and predictive models expand attribution coverage to keep you ahead of every platform and privacy shift.
Ad attribution and fraud protection
Get accurate, deduplicated attribution data with enterprise-grade fraud defense built into every package.
Enterprise-grade scale & support
Branch is G2’s top-ranked MMP for Ease of Use, Admin, and Setup, with enterprise-grade security (HIPAA, SOC 2, GDPR, CCPA) and global reliability at scale.
Branch vs. Adjust: The real story
Bottom line: Adjust is stuck in the old playbook. Branch is the only platform built for where marketing is going, not where it’s been.
You’ll be happier here
“Branch is the next-gen attribution tool that I’ve been waiting for for a long time. Beyond the technology, Branch offers amazing support and is always there for us, unlike other SaaS companies. This level of support makes this a partnership rather than a client-vendor relationship, and we’re thrilled to work with them to solve all of our needs on mobile.”
Marco Hülsmann
CTO, MyPostcard
“Branch is the next-gen attribution tool that I’ve been waiting for for a long time. Beyond the technology, Branch offers amazing support and is always there for us, unlike other SaaS companies. This level of support makes this a partnership rather than a client-vendor relationship, and we’re thrilled to work with them to solve all of our needs on mobile.”
Marie Huynh
Digital Marketing PM, HiPages
“Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board.”
Alex Macintosh
Product Manager – Growth, Strava
“Partnering with Branch has allowed us to optimize user flows from almost every touchpoint. With deep linking and Journeys, we were able to create a unique, seamless mobile experience across all platforms and channels for our customers.”
John Dickson
Digital Marketing Manager, Hibbett | City Gear
Frequently asked questions (FAQs)
Yes, and unlike competitors, it comes included. Branch’s machine learning system detects patterns others miss, with customizable rules and cross-platform data signals. Because of our cross-platform reach, Branch is uniquely positioned to provide fraud insights that incorporate data signals that other providers can’t match.
Yes. Branch Predictive Aggregate Measurement (PAM) is proprietary, future-proof, and designed for a privacy-first world. Adjust relies heavily on legacy, deterministic methods that leave you vulnerable to signal loss.
Yes. Branch supports any and all networks you need. We’re certified and get official data from Meta, Apple Search Ads, Snapchat, Google, TikTok, and more.
GDPR, CCPA, and HIPAA — we’ve got you covered. Privacy-compliant attribution models like SKAdNetwork (SKAN) and AdAttributionKit let you track performance while respecting user rights.
Branch support is renowned in the industry. We offer a dedicated support team, fast response times, and deep technical expertise.
Branch offers a simple platform fee plus Volume Credits. You only pay for events Branch directly influences — no hidden extras, no inflated costs.
Yes. Branch has very lightweight, open source SDKs.
