Branch vs. Adjust

Branch offers the most popular mobile linking and attribution solution among the top 200 apps.

Our decision to move to Branch from Adjust came as a no-brainer as it offered all the functionalities that Adjust did at a much more advanced level with enhanced cross-platform attribution and API capabilities.

Jahanzaib Saeed

Sr. Marketing Manager, Lalamove

Why use Branch instead of Adjust?

Channel support

Increase ROI across paid AND organic with partner integrations and holistic solutions for every marketing channel, including email, social, organic search, ads, mobile web, and referrals.

Covers ads.

Cross-channel insights

Get significantly improved insights with Branch’s cross-channel attribution, which provides rich data for ad and non-ad touchpoints (such as email and web).

Only covers ad channels. For any multi-touch ads data, customers are responsible for tying together the raw touchpoint data on their own.

Lifecycle support

Understand the true drivers of user activity and foster growth at every stage of the user lifecycle with Branch’s solutions for acquisition, engagement, retention, and advocacy.

Focuses on measuring app acquisition from paid ads, leaving out several stages of the user’s cross-platform lifecycle.

Web SDK

Reliably measure activity and conversions that occur on the web with Branch’s Web SDK for comprehensive, full-funnel analytics across both web and app.

Web SDK not designed for tracking website activity — rather, ad install attribution of installable web apps.

Web-to-app solution

Convert web traffic into high value app users thanks to a full stack optimization platform, Journeys smart banners, which offer A/B testing, measurement, and audience targeting.

No solution for converting web traffic into valuable app users.

Cross-platform measurement

Measure complicated cross-platform user journeys with ease and view web and app activity right in the Branch dashboard, or export data to BI systems for cross-device reporting.

Matching activity handled manually across different platforms/devices, in an external BI tool.

Deep linking

Serve seamless experiences with Branch’s best-in-class solution for direct and deferred deep linking, handling thousands of edge cases like nobody else in the industry.

Deep links have very limited options for link creation and integration, including a lack of white-labeled domains, dynamic short links and aliased URLs.

Organic search attribution for an app-first world

Measure the ROI and impact of SEO with insight into app opens and down-funnel events that come from organic web search results.

SEO solution only covers App Install and Open links, not true organic search results.

Branch is the leading solution for mobile linking and measurement for omni-channel campaigns

Engagement

We built Branch to power world-class deep linked user experiences from owned and earned channels, unlocking new opportunities for app acquisition and engagement. By doing so, we filled an attribution gap for channels that were once hard to measure. We continue to open new ways to grow your app, and provide the data you need to understand the impact of every owned and earned touchpoint.

Learn more about Branch Engagement

Performance

We believe your measurement and attribution should give you more than just app install data. Our ad attribution solutions are designed to make sure you get accurate and unbiased data, even when the path to conversion is long and complex. Branch not only helps you measure your campaigns, but also improves performance. With reliable deep linking for your ads, including deferred deep linking through install, Branch leads to higher campaign ROI.

Learn more about Branch Performance

The Branch MMP dashboard with bar chart showing

FAQs

Does Branch have a fraud solution?
Branch’s advanced fraud solution detection is included for all customers, by default. Because of our cross-platform reach, Branch is uniquely positioned to provide fraud insights that incorporate data signals which other providers can’t match, thanks to customizable blocking rules and a robust, adaptive, machine learning system that can detect most fraudulent events with a high degree of accuracy. While there are plenty of fraud solutions on the market today, Branch has the scale and sophistication to spot fraudulent patterns that other fraud providers miss completely.
Does Branch support my ad networks?
Branch has integrations with every ad network you need and is committed to helping you bring any new partners onboard. Branch also has certification to provide attribution for network campaigns with official data from Meta, Apple Search Ads, Snapchat, Google, TikTok, and more.
Is Branch GDPR compliant?
Branch is fully compliant with GDPR standards worldwide, and we will continue to invest in industry-leading data privacy initiatives. Learn more about our GDPR compliance.
What kind of ongoing support can I expect?
Branch’s support team is renowned in the industry. Branch offers a dedicated support team, fast response times, and quality expert responses.
How is Branch pricing structured?
Branch pricing aligns with how you grow and get value from our platform. You’ll only be charged for the actions that truly deliver value.
Does Branch have an open-source approach?
Yes. Branch has very lightweight, open-source SDKs.

Any additional questions about the Branch platform?
Get in touch!

See why top brands are switching to Branch

Branch is the next-gen attribution tool that I’ve been waiting for for a long time. Beyond the technology, Branch offers amazing support and is always there for us, unlike other SaaS companies. This level of support makes this a partnership rather than a client-vendor relationship, and we’re thrilled to work with them to solve all of our needs on mobile.

Marie Huynh

Digital Marketing PM, HiPages

After using Branch deep links and experiencing their superior customer support, we made a great decision to move our paid attribution over from Adjust. Leveraging Branch for attribution and deep linking across all of our channels allows us to track our web, email, and ad campaigns in one place, which has helped us a lot.

Marco Hülsmann

CTO, MyPostcard

Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board.

Alex Macintosh

Product Manager - Growth, Strava

Partnering with Branch has allowed us to optimize user flows from almost every touchpoint. With deep linking and Journeys, we were able to create a unique, seamless mobile experience across all platforms and channels for our customers.

John Dickson

Digital Marketing Manager, Hibbett | City Gear