Marketers have never had more data or less clarity.
Channels multiply, touchpoints blur, and consumer journeys stretch across platforms, devices, and formats. Yet, amid all the noise, one question remains constant: What truly drives conversions?
Now we can answer that question definitively. Funnel Analysis by Branch brings end-to-end visibility into every step of your user journey, from first impression to key conversion, all grounded in the precision of Branch’s advanced matching and attribution engine.
This isn’t another analytics layer. It’s a new lens for seeing the complete conversion story.
Turn complexity into clarity
Funnel Analysis transforms fragmented event data into connected, actionable insights.
With Branch’s matching and attribution foundation at its core, marketers can now:
- Visualize every conversion path across clicks, impressions, web, CTV, and app.
- Quantify influence across touchpoints identify which channels assist, drive, or accelerate conversions.
- Measure with confidence attribution-validated funnels ensure accuracy without data stitching, sampling, or guesswork.
Every funnel is powered by real, user level data; unified, deduplicated, and privacy-preserving
Why Branch Funnel Analysis matters
Today’s marketing world isn’t linear. Users move fluidly across experiences from a CTV ad to a social post, from a mobile web visit to an app store install. Other analytics tools focus on the endpoint. Branch connects the dots, showing how users arrive at a touchpoint and what they do next.
Funnel Analysis unlocks the ability to:
- Reveal the moments that matter most
- Understand cross-channel and assisted touch behavior in context, not in silos.
- Optimize ad spend and creative using attribution-grade accuracy.
For the first time, teams can connect influence and conversion in a single view, enabling smarter, faster, and more confident decision-making.
Why it’s different
Other platforms show fragments of performance. Branch shows the full picture.
| Category | The typical limitation | How Branch wins |
| Generic analytics platforms | Great at event tracking, but disconnected from attribution data. You see funnels, but not the marketing influence behind them. | Branch unifies funnels and attribution, revealing why conversions happen, not just where they do. |
| Other MMPs | Good at credit assignment, but lack path-level exploration and cross-channel visibility. | Branch provides both precise attribution and full-funnel intelligence, seamlessly integrated. |
Branch is the only platform that combines:
- Attribution-verified event data for every funnel stage.
- Cross-channel visibility spanning web, app, CTGV, and ad touchpoints.
- Real-time, privacy-safe performance measurement, built for a post-IDFA world.
- Predictive insight capabilities that extend beyond last-touch attribution, powered by Branch’s Predictive Aggregate Measurement (PAM).
The result: unparalleled clarity into how each marketing effort contributes to your bottom line.
Who it’s built for
- Performance marketers who want to understand campaign efficiency and multi-touch/assisted-touch influence.
- Growth teams optimizing conversion flows and activation paths.
- Product managers validating how feature launches or new journeys impact funnel performance.
- Executives seeking a single, trustworthy view of marketing effectiveness.
No exports. No stitching. No manual reconciliation. Just clean, connected truth — directly in the Branch dashboard.
The next era of measurement
Funnel Analysis is more than a feature; it’s a signal of where marketing measurement is heading.
As privacy shifts redefine data access, the need for connected, trustworthy, attribution-grounded insight has never been greater. Branch is leading that evolution, building tools that don’t just measure what happened, but help you understand why it happened.
With Funnel Analysis, marketers move from reaction to direction, armed with the insights to drive smarter investment, sharper storytelling, and sustainable growth.
Get started today
Your data tells a story. Branch Funnel Analysis helps you see every chapter. It is now generally available to all Branch customers. Explore the help docs to learn more.
Get started by reaching out to your account team, or scheduling a demo.