Episode summary
In this episode of How I Grew This, hosts Amanda Vandiver and Adam Landis sit down with Jessica Holton, Co-Founder of Ours Privacy, to discuss how healthcare companies can scale digital marketing without sacrificing patient privacy — and why putting privacy and compliance at the foundation can lead to better data, greater trust, and more effective growth.
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Episode Notes
Healthcare marketers are often presented with a false choice: protect patient privacy or run effective performance marketing. Jessica Holton believes they can — and should — do both.
In this episode of How I Grew This, Amanda and Adam sit down with Jessica to unpack the complex privacy landscape facing healthcare marketers today, from evolving HHS and OCR guidance around tracking technologies to HIPAA requirements and state privacy laws.
Jessica shares how Ours Privacy helps healthcare organizations protect sensitive health information while preserving the data they need to understand and improve marketing performance. They also explore why consent management needs to be part of the marketing conversation, how healthcare brands can connect measurement across web and app, and why building a privacy-first data foundation matters even more as AI becomes part of the marketing stack.
Jessica also shares the story behind Ours Privacy, which grew out of challenges she experienced firsthand while building Ours Therapy, and what she has learned scaling the company through its recent $15 million Series A.
Whether you work in healthcare marketing, growth, analytics, or privacy, this conversation offers a practical look at how to build for compliance and performance without treating one as the cost of the other.
What You’ll Learn
- How to strip sensitive health data while maintaining advertising efficacy
- Why consent management is foundational to compliant healthcare marketing
- The critical difference between HIPAA compliance and broader privacy risk
- How to unify the full patient acquisition journey across web and mobile
- Why privacy-first architecture actually unlocks better marketing data and AI potential
- How to position compliance as a trust-building differentiator
About the Guest
Jessica Holton is the Co-Founder of Ours Privacy, a HIPAA-safe customer data platform designed to help healthcare organizations grow while protecting patient privacy.
Her journey into privacy infrastructure began at Ours Therapy, a relationship and telehealth platform she co-founded, where she experienced firsthand the challenges of scaling digital marketing while protecting sensitive patient data. Seeing a broader need across the healthcare industry, she went on to launch Ours Privacy.
Today, Ours Privacy works with more than 200 healthcare organizations, from fast-growing digital health companies to multibillion-dollar health systems, helping them navigate data tracking, consent management, and marketing measurement. The company recently announced a $15 million Series A backed by LightBank and Health Velocity Capital.
