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Why Your Mobile App Strategy Is Backwards — and What To Do Instead (with Matt Hudson)

Matt Hudson - How I Grew This
Episode Summary

In this episode of How I Grew This, host Amanda welcomes back Matt Hudson, founder of BILDIT, to discuss mobile app strategy, organizational alignment, and preparing your ecommerce business for AI-driven discovery. Joined by co-host Adam, the conversation explores why mobile apps remain critical for retailers, how to shift organizational mindset around channel cannibalization, and the technical and strategic steps needed to optimize for LLM discovery.

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