Your audience is everywhere. Branch ensures you’re right there with them.
Keep users engaged and campaigns measurable — wherever they go.
Unify your audience journeys with seamless deep linking
Standard links lose subscribers at the moment of discovery. Branch eliminates friction by bridging the gap between web, app, and streaming platforms to ensure your content is always accessible. Capture every potential subscriber by turning fragmented clicks into high-energy growth.
Maximize growth with cross-platform attribution and CTV insights
Find truth in data with omnichannel attribution that measures the full value of your media spend.
Enable frictionless discovery
Take users straight to the app content they want — whether it’s a subscription signup, referral program, or streaming content — with over-the-top (OTT) attribution and deep links that work everywhere, all the time.
Scale confidently in a privacy-first world
Navigate iOS and privacy changes with privacy-safe attribution. Use SafeTrack™ and our global privacy frameworks to turn compliance into a competitive advantage.
Track cross-device attribution
Branch Household Measurement is tailor-made for media and entertainment marketers, showing you how connected TV (CTV) ads drive downstream conversions across mobile, desktop, laptop, and tablet. You get the insights you need to prove ROI and optimize return on ad spend (ROAS).
Powering top media and entertainment brands
“Working with Branch has been a top-notch experience. It stands out as some of the best technical support I’ve ever encountered when collaborating with another team. The responsiveness is unparalleled — rarely do I have to wait more than a few hours for a response. The most significant impact of Branch’s technology is the direct attribution, allowing us to measure the app install impacts accurately based on user actions taken on our website. It’s a game changer for understanding and optimizing our campaigns.”
Sean Fitzpatrick
Sr. Product Manager, Growth, IMDb
Their stories
Discover how OSN+ optimized user journeys with Branch, driving 57% of new subscriptions and 22% of new users from owned channels.
Aha transformed user acquisition by combating fraud and enhancing channel performance with Branch’s solutions. Learn how.
Learn how television channel RTLZWEI used deep linking to seamlessly direct viewers from TV and marketing channels to its mobile apps.
Media and entertainment mobile growth frequently asked questions (FAQs)
CTV attribution allows you to link big screen ad impressions to specific actions taken on other devices, like a subscription signup on a phone. By measuring this “halo effect,” you gain the omnichannel attribution data needed to prove and optimize your return on advertising spend (ROAS).
Yes. By using cross-platform engagement including smart banners and email, Branch ensures that whether a user is on mobile web or a laptop, they’re seamlessly routed to the app or the best available content experience without losing context.
Privacy-safe attribution helps you stay compliant with global regulations like GDPR and CCPA while still receiving the aggregated data you need to make smart media buying decisions. It turns privacy from a blocker into a way to build lasting trust with your subscribers.
Dig deeper
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