Blogs

This blog post was originally published in 2016. You can read one of our newer posts on web-to-app conversions. Companies that use smart app banners are continually surprised at how much traffic it drives to their native mobile app. In fact, it’s so effective that some companies like Yelp and Pinterest have turned their entire… Read more »

If you attended Mobile Shopping in 2016, you know how the days were filled with poignant conversations, open roundtables, inspiring keynotes, and one particularly heated panel. While the casual atmosphere and lobby bar kept discussions happening long after the sessions’ doors closed, we wanted to keep the dialogue going even longer. Below we’ve compiled what… Read more »

To learn more about how top mobile brands convert website to app users, download our latest white paper, How to Effectively Drive App Growth From Your Mobile Website. We’ve all been there as consumers. You’ve just landed on a mobile website and have a sudden yearning for an interface that resembles a mobile app. Unfortunately,… Read more »

Before we get started, I have a quick question: What’s the point of spending all this time and energy building your dream mobile app if people don’t have a quality user experience when opening your app? There’s nothing’s more frustrating than someone receiving a link to see content in your app, but getting taken to… Read more »

When launching their first app, Kindred, the founders of Branch discovered that growth was difficult, despite being featured in the App/Play Store. Sure, there was an initial surge, but how could they sustain and improve growth? Luckily, they had a number of resources among their network, something not many others can claim. It was apparent that… Read more »

October brought many new and exciting features that we are pleased to share with the marketers, product managers, developers, and founders that use Branch on a daily basis. From a revamped Quick Link Creator, to Journeys enhancements, and much more, we hope you take advantage of these tools. Click through each new feature below to… Read more »

Linking to web content – for instance a gallery of cool treehouses – is easy. It’s always been easy. Simply copy the URL from the address bar, and if you want a short link or attribution, use your URL shortener and attribution provider.

Acquiring a mobile app install is one of the most daunting tasks that modern marketers face in the digital age. Nearly all consumers now possess a smartphone, with a limited amount of space for apps on every single device. There are over 2 million apps in the various app stores, and 89 percent of mobile… Read more »

This blog post was originally published in 2016. You can read one of our newer posts on web-to-app conversions. By now, you’re likely aware of Smart Banners – the banner that floats on your mobile website and allows your users to easily convert into native app users. They are used to drive new app installs and… Read more »