Blogs

Recently, Facebook released a new feature called App Invites which got a lot of attention in the press. This feature, touted as Facebook’s attempt to

This blog post was originally published in 2015. You can also read recent insights on web-to-app conversions. Here at Branch, our mission is to build a linking solution that enables every developer to think of their app more like the web. Every piece

Here at Branch we are obsessed with deep linking. We made it our mission to make it easy for app developers to link to any piece of content in their app, whether a user has the app already installed or not, practically making apps function more like the web. One thing that makes the web… Read more »

Every big mobile app owes its early success to its organic and viral growth, not its paid user acquisition. Paid campaigns are a great way to complement the successes enjoyed by your app’s more organic marketing initiatives (once you can afford them, that is). Especially in the early days of your app, there are few… Read more »

When it comes to users downloading and using your mobile app, not every person is the same. Some might have come to your app looking for a specific piece of content, such as a video. Others might have been invited by their best friend through a referral. And some might have seen a promo on… Read more »

Building a sharing and referral system for your mobile app is key to accelerating viral growth and measuring your K-factor, yet there are serious challenges you’ll face as a developer. Breaking it down, you need a way of generating unique links for each user, a server to track downloads from those links, and most importantly,… Read more »

Here are Branch we are obsessed with transparency and with making sure you we can give you the best possible service out there. With that in mind, we created a status page that always gives you insights into all our services, as well as all our average response times. Let us know what you think and… Read more »

Referral programs can work magic to drive organic growth and high quality users. Now Branch makes it easier than ever to build a high quality, fully tracked referral program. You can see the exact k-Factor, measure conversion from referred install, and even list out which of your users are the top referrers . Best of… Read more »

Invites are a huge part of spreading mobile apps. The best time to get your users to tell their friends about your app is while they enjoy using it, and while word of mouth advertising is a good channel, what works even better is to build ways your users can invite their friends straight from… Read more »