Blogs

This is a guest post from StoreMaven, the leading App Store Optimization platform. The information in this post is based on thousands of tests and over one billion data points collected by the StoreMaven platform. The Role of the App Stores in the First User Journey With more marketing budgets poured into mobile than ever before,… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. User acquisition can be a challenge for app marketers. We estimated that American smartphone owners download an average of three apps per month, a… Read more »

At Branch, our most important core value is being “partners first.” By partners, we mean our customers, community, or anyone who interacts with Branch. From the beginning, we’ve referred to this group as “partners,” because we believe that the challenge of improving the mobile landscape through better linking cannot be accomplished by any one company.

While Branch is still an excellent replacement for Firebase Dynamic Links, this blog contains outdated information. Refer to this blog, Firebase is Shutting Down Dynamic Links. Branch Has You Covered, for the latest. If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for… Read more »

If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic analytics in addition to sucking in and relabeling few Google services. One of those services was their App Indexing project which they’ve been working on… Read more »

There has never been a simpler, more powerful platform for software engineers to build and deploy applications. Native iOS and Android have fostered an incredible community of tutorials, sample code and development environments like Xcode and Android studio. Combine these developer resources with the ease of deploying software to an application store that reaches billions… Read more »

At Branch, we have a long term vision of democratizing app discovery, and events are at the forefront of our marketing strategy to solve this far reaching issue. In a little over a year, we’ve participated in, 80+ conferences, and deciding what’s worth doing again is at the top of my priorities for the long-term… Read more »

From improved web and app analytics to new Journeys templates, we’re excited to share our new features just in time for the holidays! Click through each feature below to explore the December product updates from Branch:

This blog post was originally published in 2016. You can also read one of our newer posts on tracking app downloads using smart banners. Is your mobile web traffic larger than your app traffic? Don’t worry, this is common. But once you dig in and find out that your app users are more engaged, you… Read more »