Blogs

On the Branch blog, we’ve talked a lot about deep linking, deferred deep linking, contextual deep linking… you name it. You’ve learned the values Branch links provide, from deep linking for marketing links, content sharing, referral programs, onboarding, and more. But if you want to get into the specifics on how our Branch linking works,… Read more »

All mobile developers want the same thing: to increase the number of people that download their app. Growth hacking is still everyone’s top priority. (Well, except for Bing Gordon. He wants you to worry about retention, but I’ll soon get to why these steps for app growth inherently increase retention.)

Core Spotlight, a new feature of iOS 9, can have a huge impact on app discovery for developers. Now, users can search within your app to find the specific content they care about. Here’s an example screenshot using the Branch test app, “Branch Monster Factory”.

iOS 9.0 brought a lot of really cool features, namely Universal Linking and Core Spotlight Search, that every mobile developer should be aware of and experiment with. However, with new features come complexity and misunderstanding, especially since these new features are rather complicated. Since we see thousands of apps struggling with Universal Links, we thought… Read more »

At the most basic level, a Uniform Resource Identifier (URI) is a format that launches a specific experience or piece of content in an app. Just as many applications recognize https:// or https:// as web URLs and launch the default browser, mobile devices launch apps when a user clicks a link starting with tel:// or… Read more »

By now, deep linking is used by the savviest mobile developers and product managers. We consider them the early adopters. However, the mass market, the people still buying generic installs from Facebook, are the ones who don’t yet understand the importance of mobile to their product strategy. In business theory, these segments of users are… Read more »

Deep linking has become more and more relevant in the mobile ecosystem as major tech players are joining the party. The benefit of deep linking are very evident, and here we’ll quickly walk through a couple points to keep in mind when designing your iOS app for deep linking.

This guide will walk you through the various mechanisms you can use to deep link through install. There are so many techniques, and they all have their time and place to deliver a compelling deep link that works in all scenarios. This post is meant to give you some insight into how the typical Branch… Read more »

Branch is excited to announce that we now offer 100% accurate install attribution for clicked links on iOS 9. With iOS 9, Apple has given developers some great gifts. Two of my favorites are Universal Links and the Safari View Controller, both of which allow for a more seamless user experience across apps. For the… Read more »