Blogs

This is a preview of our latest eBook, Web vs. App, click here to download the full eBook. In the decade since the iPhone was released, marketers have often been forced to make a very tough decision: whether to focus time and energy on building experiences for mobile web or native apps? While there are… Read more »

This is a preview of our latest eBook, Web vs. App, click here to download the full eBook. In the decade since the iPhone was released, marketers have often been forced to make a very tough decision: whether to focus time and energy on building experiences for mobile web or native apps? While there are… Read more »

This is a preview of our latest eBook, Web vs. App, click here to download the full eBook. In the decade since the iPhone was released, marketers have often been forced to make a very tough decision: whether to focus time and energy on building experiences for mobile web or native apps? While there are… Read more »

Unattributed direct referral traffic. It’s the bane of every marketer’s existence yet somehow remains the majority of referral traffic in nearly every dashboard. It’s like this creeping darkness, that always leaves people unsure of whether their campaigns are working or not. When marketers run a campaign and don’t see a result, there’s also that doubt… Read more »

As you probably know, React Native is a cross-platform development framework rapidly gaining followers. If you have a native SDK (an SDK written in Objective-C, Swift, or Java), you might find yourself requesting a React Native version in the near future. This article can serve as a guide to port your native modules into a… Read more »

Deep Links, Universal Links, URI/URL Schemes, and App Links have all changed the world of linking to content inside mobile apps considerably over the last few years. This has left many app developers confused about which technology to implement and what the industry best practice is for each. Additionally, the mobile deep linking landscape is… Read more »

Fashion eCommerce is a fiercely competitive space in India where businesses strive hard to acquire and retain users. With better network connectivity and access to low-cost data, Indian consumers are increasingly buying products online, and more predominantly on mobile than ever before. This calls for eCommerce retail businesses to have immersive experiences on desktop as… Read more »

Whether you’re just starting out or been a Branch power user for years, there’s a little something for everyone in this month’s updates. February updates are headlined by two exciting new features – revenue tracking and a substantial upgrade to our new user onboarding flow. Revenue Reporting (beta) You can now easily track purchases and… Read more »

Branch is dedicated to helping marketers and developers understand and engage with their users. Right now, we already allow partners to see user actions taken after clicking Branch links via Source Analytics. These insights from Source Analytics provides a deep dive into which features, campaigns, and channels are resulting in the most conversions (e.g. signups,… Read more »